USPS Decision Is Imminent
BOSTON—The U.S. Postal Service this week is expected to name a winner in the review for its $100 million ad account. Although client officials have said none of the seven contenders designated “finalists” have been eliminated, sources said three teams have advanced in recent weeks. They are Arnold, Boston, and Brann Worldwide, Wilton, Conn.; Foote, Cone & Belding, New York, and Frankel, Chicago; and Campbell-Ewald, Warren, Mich., with DraftWorldwide, Chicago. The work has been split among several shops, with Chicago’s Leo Burnett handling lead creative chores.
AARP Looks to Name Finalists
BOSTON—The AARP this week expects to name “two or three” finalists in the review for its estimated $25 million ad account, according to a representative of the group in Washington, D.C. Last week, the initial list of as many as 15 competitors was whittled down to approximately a half-dozen shops, including Mullen, Wenham, Mass.; BBDO of New York; GSD&M of Austin, Texas; and The Richards Group in Dallas, sources said. The incumbent, GMMB in Washington, is not participating.
Kendall to Resign from Boston Idea Group
BOSTON—Bethany Kendall on Friday said she is resigning as president of the Boston Idea Group, effective July 12, in order to explore her “personal options for the future.” Kendall has led the trade association, formerly known as the Ad Club of Greater Boston, for nearly five years. Jim Fitts, a former partner in Boston agency Clarke Goward, will serve as interim president while the board seeks a replacement. Kendall headed the Downtown Crossing Association from 1980-1997.
Hill, Holliday ‘Keeps It Close’ for LoJack
BOSTON—Harkening back to its work from more than a decade ago for Nissan Infiniti, in which the cars themselves were not shown, Hill, Holliday, Connors, Cosmopulos last week unveiled new print work for LoJack. One full-page ad for the stolen-vehicle-recovery company shows a winding road with approaching headlights—but no car. Text begins: “What do you do after you’ve recovered 50,000 stolen cars? A little something we like to call 50,001.” Radio has also hit the airwaves. The new tagline is “Keep it close.” Lojack in Dedham, Mass., which spends about $12 million on ads annually, chose Hill, Holliday, Boston, following a review last year. GSO/Davis, Boston, had previously crafted LoJack ads, tagged “Protect what’s yours.”
New Marketing Chief for American Legacy
BOSTON—Chris Cullen has joined the American Legacy Foundation as evp, marketing and communications. Cullen will oversee the organization’s marketing initiatives to keep the nation’s youth tobacco-free, including advertising through Arnold, Boston, and Crispin Porter + Bogusky, Miami. The foundation spent $32 million in the first three months of 2002. Prior to joining Legacy, Cullen was a partner and svp with Baltimore shop GKV Communications, where he oversaw business development and the shop’s Technology and Travel Team. Among GKV’s clients: the Maryland Department of Health and Mental Hygiene’s Tobacco Cessation Initiative.
USPS Decision Is Imminent