CDC, Agencies Craft $40 Mil. Cross-Platform Deal
NEW YORK—The Centers for Disease Control and Prevention, along with its Publicis Groupe agency partners Saatchi & Saatchi, Frankel and Publicis Dialog, unveiled plans for five media-partnership deals for its Youth Media Campaign. The deals with AOL/Time Warner, Viacom, ABC-Disney, Gruner + Jahr and Primedia are worth approximately $40 million. The CDC’s media budget is $50 million annually. The Youth Media Campaign promotes health to kids.
4 Remain in Race for $70 Mil. Staples Account
BOSTON—Staples last Thursday named four finalists in the review for its $70 million creative account: The Martin Agency, Richmond, Va., Wieden + Kennedy, New York, and Minneapolis shops Carmichael Lynch and Martin/Williams. Cut were Hill, Holliday, Connors, Cosmopulos in Boston and New York agencies Bartle Bogle Hegarty, Bozell, Fresh Grey and McCann-Erickson. Incumbent Cliff Freeman and Partners, New York, declined to defend.
Kirshenbaum Takes Verizon SuperPages’ $30 Mil. Biz
NEW YORK—Verizon SuperPages has awarded Kirshenbaum Bond & Partners its $30-40 million account following a review, the client confirmed. The shop beat out Bozell in New York and TBWA\Chiat\Day in Playa del Rey, Calif., for the assignment. The New York agency will work with Bromley Communications in San Antonio, Texas, on ethnic advertising. Media buying, handled by Zenith Media in New York, is unaffected. New York consultancy Combustion managed the search.
IPG, Omnicom Elect Directors
NEW YORK—Shareholders for Interpublic Group and Omnicom Group elected directors at annual meetings last week. Re-elected to one-year terms on the IPG board were CEO John Dooner, CFO Sean Orr and seven outsiders: J. Phillip Samper, Frank Borelli, Reginald Brack, Jill Considine, Richard Goldstein, H. John Greeniaus and Michael Roth. Re-elected to Omnicom’s board were Leonard S. Coleman Jr., Peter Foy and Gary Roubos; Robert Clark, dean of Harvard University Law School, became a new member.
PentaMark Becomes BBDO
DETROIT—DaimlerChrysler agency PentaMark last week officially changed its name back to BBDO Detroit. The change affects the Omnicom Group agency’s Troy, Mich., headquarters, as well as its 66 domestic field offices. The 42 PentaMark offices outside the U.S. servicing the DaimlerChrysler business will retain the PentaMark name.
Disney and Home Depot Sign 3-Year Ad Deal
LOS ANGELES—The Walt Disney Co. and The Home Depot are joining forces in a three-year marketing deal that includes media advertising on Disney broadcast properties and a consumer promotions program. The total value of the package was not disclosed, but sources said the home improvement chain will spend an estimated $100 million on Disney-owned media, including ABC, ESPN and Lifetime, over the length of the deal.
Gaffney Elevated to MPG Post
BOSTON—John Gaffney was named to the new post of COO of Havas’ Media Planning Group USA. Gaff ney was previously president of Havas’ Arnold MPG, Boston.
Denny’s Chooses Contenders
CHICAGO—Denny’s last week named finalists for its general-market, African-American and Hispanic accounts. General-market finalists are Bernstein-Rein, Kansas City, Mo., Doner in Southfield, Mich., Mullen in Winston-Salem, N.C., and Publicis in Mid America, Dallas. Denny’s generalmarket incumbent was WestWayne in Tampa, Fla. African- American finalists are GlobalHue, Southfield, Mich., and E. Morris Communications, Chicago. Hispanic finalists are GlobalHue’s San Antonio office, Lopez Negrete, Houston, and cruz/kraveta: Ideas, Culver City, Calif. Incumbents are African-American shop Chisholm-Mingo Group, New York, and Hispanic shop Publicis Sanchez Levitan, Miami. The Rojek Cutcher Group is assisting with the review.
Ogilvy Taps Burrier for L.A. Post, Moves Motorola
LOS ANGELES—Ogilvy & Mather last week named Dan Burrier as chief creative officer in Culver City, Calif., and announced the transition of creative on the $150 million global Motorola account out West. The move marks an attempt to stabilize the Culver City shop following the departure of co-presidents Angus Fraser and Joe McDon agh, who was also executive creative director. Burrier, 43, was executive group CD at Ogilvy’s New York office. He will share leadership duties with co-president Rick Roth.
MasterCard tapped Omnicom’s Integer Group as its promotional agency following a review of undisclosed shops. The Dallas-based agency replaces the Ryan Partnership in Westport, Conn. The Purchase, N.Y., client is still looking for an additional interactive shop to add to its roster. Interpublic Group’s McCann-Erickson in New York handles the advertising on the estimated $200 million account. … Pacific Sunwear handed its $10 million account to Doner after a review. Doner’s Newport Beach, Calif., office will handle most of the account, with the Southfield, Mich., headquarters contributing as needed. Bates USA West was the incumbent. … Richard Rapp and Joseph Alesi have formed Altamira Integrated Communications in Westport, Conn. Rapp was president of Genova & Partners, Greenwich, Conn.; Alesi had been creative director of promotions firm Upshot, New York, until a few months ago. Halo Industries last Friday agreed to sell Upshot to Los Angeles-based Equity Marketing, pending bankruptcy-court approval. … Deloitte Consulting has cut to two in the review for its estimated $50 million account: Wieden + Kennedy in Portland, Ore., and DDB, New York and San Francisco.
CDC, Agencies Craft $40 Mil. Cross-Platform Deal