Coke Pushes Back Ad Campaign
NEW YORK—The Coca-Cola Co. has postponed a new ad campaign for its flagship brand until fall, sources said. A new campaign to replace “Life tastes good,” which was pulled on Sept. 11, had been scheduled to bow in late spring, a source said. The delay comes as the Atlanta company’s lead creative agency, McCann-Erickson, seeks a top creative director on the account in New York and as various taglines, such as “Thirsty for refreshment,” and “Coke is refreshment,” are being “floated,” sources said. Another line, “It’s good to be thirsty,” is on outdoor advertising in Atlanta. Coke executives declined comment.
$160 Mil. Hyundai Motor America Decision Nears
LOS ANGELES—Hyundai Motor America is expected to select an agency for its $160 million U.S. creative account as early as today, sources said. Publicis & Hal Riney in San Francisco presented strategic and creative the morning of April 19 at the client’s Fountain Valley, Calif., headquarters, followed by Publicis in the West, Seattle, in the afternoon, sources said. On April 20, The Richards Group in Dallas pitched in the morning and the incumbent, Bates USA West in Irvine, Calif., presented in the afternoon.
U.S.P.S. Hears From Shops for $100 Mil. Account
NEW YORK—Final pitches are this week for the $100 million United States Postal Service account, sources said. Agencies presenting ideas on the client’s Priority Mail service include Leo Burnett in Chicago and New York shops D’Arcy Masius Benton & Bowles, Young & Rubicam with its Wunderman unit, Foote, Cone & Belding with Chicago’s Frankel, Grey, DraftWorldwide with Campbell-Ewald in Minneapolis, and Arnold in Boston. Sources said Bates withdrew from the review two weeks ago.
ChevronTexaco Meets With Shops
NEW YORK—ChevronTexaco’s global reassessment of its roster shops is continuing, with the goal of consolidating its business among a handful of agencies, sources said. The reassessment has taken the form of credentials meetings, the most recent of which took place two weeks ago at ChevronTexaco headquarters in San Francisco, said sources. Agencies involved include Young & Rubicam in San Francisco; BBDO in Houston; Bates Southwest in Houston; and Campbell-Mithun in Minneapolis. The re-evaluation flows from Chevron’s $38 billion acquisition of Texaco last fall. In the U.S. last year, CMR recorded $20 million in media spending for Chevron, and $15 million for Texaco.
Hoover Co. has shifted its $20 million corporate branding work to Ten United in Pittsburgh from Foote, Cone & Belding in Chicago. Ten United already handles co-op and print advertising for Hoover. … IHOP Corp. launched a review for its $25 million creative account, the client said. Gregg Nettleton from Atlanta consultancy ebrainsinc is leading the process. … Long John Silver’s is considering three agencies for its estimated $20 million broadcast creative ad account, a client official said: Cliff Freeman and Partners in New York; Campbell-Ewald in Warren, Mich.; and Foote, Cone & Belding in Chicago. The Louisville, Ky., client split with Fallon Minneapolis last week. A decision is expected in mid-June.
Coke Pushes Back Ad Campaign