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Cordiant Revenues Slip, Layoffs Planned

NEW YORK—Cordiant Communications Group said last week that revenues for 2001 will dip 9 percent, revising its September estimate of 5 percent. As a result, the London-based parent of Bates, 141 Worldwide and Fitch, among other agencies, said it plans to reduce its global workforce of 10,000 by 1,100, or 11 percent. The com pany also plans to merge or consolidate some operating units and close or reorganize others. Additionally, its interactive shop, CCG.XM, will become a part of Bates and 141. Cordiant expects the cost-cutting measures to save about $43 million in 2002.

Publicis Exits TGI Friday’s Review

DALLAS—Publicis in Mid-America said last week it has withdrawn from the review for TGI Friday’s $40 million advertising account. “We are proud of the work we’ve done for TGI Friday’s over the past seven years and wish them well in the future,” said Publicis in Mid-America president Steve Price. Other contenders—including McCann-Erickson, New York, TBWA\Chiat\Day, Playa del Rey, Calif., and Deutsch/LA, Marina del Rey—are gearing up for final presentations, set for the week of Dec. 17.

Suzuki Selects Colby for Regional Work

LOS ANGELES—American Suzuki Motor Corp. said Colby & Partners in Santa Monica, Calif., will handle media buying in its Western region. The work covers marketing for Suzuki’s motorcycles and all-terrain vehicles in 15 states, including Alaska, California, New Mexico and Kansas. The shop will continue to develop creative for Suzuki’s national account.

Deutsch Promotes Lieberman-Martucci

LOS ANGELES—Deutsch/LA in Marina del Rey, Calif., has promoted Debbie Lieberman-Martucci to senior vice president, director of local broadcast. Lieberman-Martucci, who joined Deutsch in 1999, is responsible for all of the agency’s spot media buying.

Hyundai, Kia to Limit Media Review to U.S

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LOS ANGELES—Despite “overtures” to contending shops about a global consolidation in media buying, Hyundai and Kia will limit the search to their U.S. business [Adweek, Dec. 3]. “[We] are evaluating the benefits of consolidating buying in the U.S. market to achieve savings from economies of scale and to identify other potential benefits,” said Chris Hosford, director of communications at Hyundai. Bates Worldwide is Hyundai’s media agency, while OMD handles buying for Kia. Combined, the two nameplates spend an estimated $400 million-plus in the U.S. A decision is expected within a week.

Calling All Best Spots

Adweek magazine is accepting entries for the top TV commercials of 2001. The Best Spots of 2001 winners, selected by Adweek editors, will be announced on Feb. 4, 2002. The deadline for entries is Dec. 28, 2001. For complete details on entry requirements, con tact managing director Nancy Sobel at (646) 654-5218 or nsobel@adweek.com.