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BellSouth Decision Imminent

BOSTON—Arnold is among four finalists awaiting word of a decision in the review for the creative and media planning portion of BellSouth’s $120-million advertising account. Arnold, Boston, The Richard Group, Dallas, and New York shops Grey and incumbent Merkley Newman Harty & Partners all made final presentations last week at BellSouth’s headquarters in Atlanta. A decision is imminent. Arnold’s lead office here has endured a sluggish year in terms of new business and has thrown considerable resources and manpower into pitching BellSouth.

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