DraftWorldwide Wins DeVry’s $40 Mil. Account

CHICAGO—DeVry University selected DraftWorldwide to handle its estimated $35-40 million TV and direct marketing account after a three-month review. The Chicago shop bested OgilvyOne and Cramer-Krasselt, both in Chicago. The incumbent for the Oakbrook Terrace, Ill.-based client was Brown Marketing Communications, Chicago. Jones Lundin Beals in Chicago was the consultant.

3 Midwest Agencies O’Toole Winners

CHICAGO—Three Midwest agencies last week were awarded O’Toole Awards for general excellence from the American Association of Advertising Agencies at the organization’s conference in Laguna Niguel, Calif. Burrell Communications, Chicago, won in the multicultural category; Gabriel deGrood Bendt, Minneapolis, won in the category for agencies billing under $30 million; and Carmichael Lynch, Minneapolis, won for agencies billing between $30 and $300 million. BBDO New York won the award for agencies billing more than $300 million.

Dunlap Joins Kennedy Center Board

CHICAGO—Campbell Mithun chairman Bill Dunlap was named to the John F. Kennedy Center for the Performing Arts’ advisory committee on the arts. Dunlap, who was nominated to the board by president George W. Bush, is the only advertising executive on the Washington, D.C., center’s board.

Robert Morris College Awards Account

CHICAGO—Robert Morris College awarded creative duties on its $2 million advertising account to Performance Communications Group and media duties to Kelly Scott & Madison, both in Chicago. The work was previously handled in-house.

McDonald’s Charity Launches E-Mail Campaign

CHICAGO—Ronald McDonald House Charities launched its first-ever e-mail campaign, created by the Chicago office of Tribal DDB Worldwide, Blue Sky Factory and ROI Networks. Tribal DDB also redesigned the charity’s Web site and is currently developing a plan that will help increase the charity’s fundraising through digital channels.

Rogers Townsend to Create Online Effort for Midway

CHICAGO—Midway Games tapped Rogers Townsend to create an online campaign for three of the company’s videogames, NFL Blitz, NHL Blitz and MLB Slug fest. The St. Louis shop will look to create a campaign that links the sports-related games to the Milpitas, Calif., company’s adrenaline-style game play, according to an agency official. Billings for the effort were not disclosed.

4A’s Names New Officers, Directors

LAGUNA NIGUEL, Calif.—The American Association of Advertising Agencies last week elected officers and directors for 2002-03. Among those named to posts were Marsha Lindsay, president and CEO of Lindsay, Stone & Briggs Advertising in Madison, Wis., who was re-elected secretary-treasurer. New directors include Bob Brennan, president of Leo Burnett.