ADC Parts Ways With Campbell Mithun

CHICAGO—Broadband equipment maker ADC has split with Campbell Mithun, according to a company representative. The Minneapolis client is expected to handle advertising on a project basis with various agencies, said Rob Clark, an ADC representative. ADC spent $5 million on advertising last year, according to CMR. When the Minneapolis shop won the account in September 2000, it was valued at $10 million.

Unilever Launches Degree Gel via DDB

CHICAGO—Unilever launches a new line of clear-gel products for men under the Degree brand with advertising breaking today. The campaign from DDB Chicago will include TV, print and outdoor. Billings were not disclosed. Unilever spent about $15 million on its Degree brand last year, according to CMR. Unilever and DDB executives either could not be reached or declined comment.

Beech-Nut in Talks With Shops

CHICAGO—Beech-Nut is talking to agencies about its estimated $10 million business through Claggett Creative Consultants in St. Louis, the company confirmed. The incumbent is Suissa Miller in Los Angeles. The consultancy is run by Charlie Claggett, former head of D’Arcy Masius Benton & Bowles in St. Louis.

Toys R Us Teams With E.T.

CHICAGO—E.T. meets Toys R Us mascot Geoffrey the Giraffe in a new TV spot from Leo Burnett here. The ad, which broke over the weekend, depicts the diminutive alien following a trail of Reese’s Pieces into a Toys R Us store. The spot was created in conjunction with the rerelease of the film. Spending was not disclosed.

EDM Gets More Majestic Star Work

CHICAGO—Ebel Dunnell Merrick has picked up additional work from Majestic Star Casino: the $6 million account of Fitzgerald’s Casinos, the agency said. Majestic Star, which has a single gambling boat in Indiana, last year acquired Fitzgerald, which has casinos in Las Vegas, Tunica, Miss., and Black Hawk, Colo. Fitzgerald’s casinos were previously handled by local shops. EDM’s total billings are now expected to be in the $8-10 million range.

Adidas Work on Track for Summer

SAN FRANCISCO—TBWA\Chiat\Day’s highly anticipated first campaign for Adidas is on track to break by early summer, agency executives and sources said. The $100 million account is being jointly handled by TBWA\C\D’s San Francisco and Playa del Rey, Calif., offices, along with 180 in Amsterdam. Sources said ideas initially circulating for the upcoming campaign include a twist on the current tagline, “Long live sport.” One such variation being closely considered is “Forever sport,” according to sources. An entirely new tag is also possible.


HBO said last week that it has decided not to pursue a relationship with Berlin Cameron/Red Cell. Furthermore, the assignment at issue was worth “five figures,” not the $7 -10 million previously reported [Adweek, March 11], according to a client representative.