Hyundai Review Down to 5
LOS ANGELES—Hyundai Motor America in Fountain Valley, Calif., named five finalists in the review for creative on its $160 million national account, said Select Resources International, West Hollywood, Calif., which is leading the search. They are: incumbent Bates USA West, Irvine, Calif.; Foote, Cone & Belding, Irvine and San Francisco; Publicis & Hal Riney, San Francisco; Publicis in the West, Seattle; and The Richards Group, Dallas. Not advancing were Grey, Los Angeles; Hill, Holliday, San Francisco; Wieden + Kennedy, Portland, Ore.; Campbell Mithun, Minneapolis; and The Martin Agency, Richmond, Va. Presentations are in mid-April, with a decision by the end of April.
California Lottery Goes Back in Review
LOS ANGELES—After naming DDB in Los Angeles the “apparent successful bidder” in January, the California State Lottery is putting its four-year, $100 million creative and media account back in review. Incumbent Grey in Los Angeles had filed a protest over the review procedures but was rejected. State officials now say Grey failed to disclose information about the officers at its media partner, MediaCom, and that DDB did not name OMD as its buying service. Both plan to rebid when a new RFP is issued.
Grey Emerges as Sixth Agency in Cisco Bid
NEW YORK—Grey in San Francisco is the sixth shop in Cisco Systems’ $50-60 million review, sources said. Sources said the other contenders are Arnold, JWT & Tonic and Young & Rubicam, all San Francisco, TBWA\Chiat\Day, Playa del Rey, Calif., and Deutsch/LA, Marina del Rey, Calif. A decision is expected in May. The San Jose, Calif., client previously worked with Hill, Holliday, San Francisco.
Dunlop Tire Review: Goodby Out, 180 In
BOSTON—Goodby, Silverstein & Partners is out of the review for Dunlop Tire’s $25-30 million consolidated North American and European account, sources said. It was unclear if the San Francisco shop withdrew or was eliminated. Arnold, Boston, and Bartle Bogle Hegarty, London and New York, remain in the pitch, joined by 180, Amsterdam, which has Dunlop’s European account.
AMD Gives $25-30 Mil. Account to McCann
SAN FRANCISCO—Advanced Micro Devices awarded its $25-30 million account to McCann-Erickson, San Francisco, said Select Resources International in West Hollywood, Calif., which led the review. The other finalists were Young & Rubicam in San Francisco and LB Works in Chicago. Domestic advertising for the Sunnyvale, Calif., microprocessor manufacturer had been handled by Hill, Holliday, Connors, Cosmopulos in Boston. Publicis in London had the client’s European account.
Arco, am/pm Heading From RPA to Ogilvy
LOS ANGELES—BP is shifting creative on Arco and am/pm from Rubin Postaer and Associates to Ogilvy & Mather, which handles BP’s global account, client ad manager Kris Kaligian confirmed. The move, she said, is driven by the desire to use a single global agency and does not reflect dissatisfaction with RPA in Santa Monica, Calif. The Los Angeles-based client spends some $20 million annually on general market ads for the two accounts.
Hyundai Review Down to 5