$160 Mil. Hyundai Review Down to 5
LOS ANGELES—Hyundai Motor America last week cut to five shops in the review for its $160 million U.S. creative account, according to Select Resources International in West Hollywood, Calif., which is leading the review. They are incumbent Bates USA West in Irvine, Calif.; Foote, Cone & Belding in Irvine and San Francisco; Publicis & Hal Riney in San Francisco; Publicis in the West, Seattle; and The Richards Group in Dallas. Cut were Grey in Los Angeles, Hill, Holliday, Connors, Cosmopulos in San Francisco, Wieden + Kennedy in Portland, Ore., Campbell Mithun in Minneapolis and The Martin Agency in Richmond, Va.
8 Contend for $100 Mil. USPS Account
NEW YORK—Eight agencies have advanced in the review for the United States Postal Service’s $100 million consolidated account, sources said. Leo Burnett in Chicago, Arnold in Boston, New York shops Young & Rubicam, D’Arcy Masius Benton & Bowles, Grey, Foote, Cone & Belding and Bates and the team of Campbell-Ewald Advertising in Warren, Mich., and DraftWorldwide in Chicago all made the cut, sources said. Agencies referred calls to the client, which declined comment. FCB is the direct marketing incumbent, Frankel in New York handles in-store and point-of-purchase, Leo Burnett in Chicago does corporate branding, and Grey Global Group’s MediaCom handles media.
Mullen/LHC Wins $60-75 Mil. Wachovia Business
BOSTON—Mullen/LHC last week prevailed over Publicis & Hal Riney in a shootout for the consolidated $60-75 million Wachovia account. Mullen/LHC in Winston-Salem, N.C., worked for Wachovia Bank, which last year merged with First Union, a client of Riney in San Francisco. No outside agencies were invited to pitch. Publicis & Hal Riney president Scott Marshall did not return calls.
Grey in $50-60 Mil. Cisco Systems Race
NEW YORK—Grey in San Francisco is the sixth agency in Cisco Systems’ $50-60 million review, sources said. The San Jose, Calif.-based company previously worked with Hill, Holliday, Connors, Cosmopulos in San Francisco. Sources said other contenders include JWT & Tonic, Arnold and Young & Rubicam, all San Francisco, TBWA\Chiat\Day in Playa del Rey, Calif., and Deutsch/LA in Marina del Rey, Calif. A decision is expected in May.
California State Lottery Duties Back in Review
LOS ANGELES—After naming DDB in Los Angeles as the “apparent successful bidder” early this year, the California State Lottery said it will put its four-year, $100 million creative and media account back into review. The decision follows a protest by the incumbent, Grey in Los Angeles, which claimed the review procedures were not followed. The protest was denied, but the state determined DDB and Grey did not properly disclose information about their media partners, said lottery director of marketing Jim Hasegawa. A new RFP is expected in a month. Grey and DDB have said they will participate.
Publicis Revenue Up 38 Percent
NEW YORK—Publicis Groupe recorded a 38 percent rise in revenue to $2.1 billion in 2001, according to the Paris-based holding company’s earnings release last week. That compares with revenue of $1.6 billion in 2000. After amortization of goodwill and exceptional items, Publicis tallied a net profit of $132 million, an 18 percent boost from 2000. Last year, billings grew 41 percent to $14.6 billion. The figures were released before Publicis announced it was merging with Bcom3 last Thursday (see story, page 7).
Bustin Tapped as Managing Director, DDB Dallas
DALLAS—Janet Bustin, a 15-year veteran of DDB Dallas, has been named managing director of the 160-person agency. Bustin replaces Jake Schroepfer, president and CEO, who has resigned. Bustin, formerly managing partner, will be joined by Steve Sweitzer, who fills the vacant ecd post. Sweitzer formerly served at TBWA\Chiat\Day in Playa del Rey, Calif. Schroepfer is leaving to become president and CEO at Electronic Billboard Technology.
The Richards Group in Dallas has won GoRVing’s estimated $40 million ad account, the client confirmed, besting finalists WestWayne in Atlanta, The Martin Agency in Richmond, Va., and incumbent Eisner Communications in Baltimore. The contract will run for three years. .… Advanced Micro Devices has awarded its $25-30 million business to McCann-Erickson in San Francisco, according to West Hollywood, Calif.-based Select Resources International, the consultant leading the review. The other finalists were Young & Rubicam in San Francisco and LB Works in Chicago. Hill, Holliday, Connors, Cosmopulos in Boston was the U.S. incumbent. Publicis in London has worked on the client’s European account. … Labatt USA confirmed it is evaluating its $10 million U.S. Beck’s Beer ad account, now at Saatchi & Saatchi. Beck’s was acquired by Labatt parent Interbrew in a cash deal that closed last month. “We’re looking at all aspects of our business and advertising is a part of it,” said client representative Cal Bricker. … Messner Vetere Berger McNamee Schmet terer/Euro RSCG in New York has won ad duties for Amgen’s Aranesp following a two-month review, the client confirmed. The shop competed against New York agencies Foote, Cone & Belding, Cline, Davis & Mann and Bates for the $25 million account, sources said. Aranesp is intended to treat anemia in patients with chronic kidney disease. … The International Baking Co., maker of Wonder Bread, and its agency, Campbell Mithun in Minneapolis, have agreed not to make unproven health claims in ads for the bread after a complaint was filed with the Federal Trade Commission. The FTC said the breadmaker claimed in ads that ran from August to December 2000 that calcium improves memory, when there is no scientific evidence to support this. No fines were imposed.
$160 Mil. Hyundai Review Down to 5