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Saturn to Hear Pitches for Account This Week

DETROIT—Five contenders for Saturn’s $35-50 million Ion account make creative presentations this week. Wieden + Kennedy in Portland, Ore., will pitch first, on Tuesday. Goodby, Silverstein & Partners in San Francisco will pitch Wednesday morning, followed by D’Arcy Masius Benton & Bowles in New York. Presenting on Thursday will be incumbent Publicis & Hal Riney in San Francisco, in the morning, followed by McCann-Erickson in New York.

$400 Mil.



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