ClubCorp Teams With GSD&M
DALLAS—Resort operator ClubCorp has moved its$2 million corporate branding account to GSD&M from The Richards Group. The reassignment will also include duties previously handled by Richards for ClubCorp’s individual properties, such as Pinehurst in the Village. The Austin, Texas, agency will help the Dallas-based client promote a stable of more than 200 golf courses, country clubs and resorts. Richards won a review last year which consolidated all of the individual and corporate advertising at the Dallas agency. Neither Richards nor ClubCorp representatives were available to comment on the move late last week.
WarrenCordes+ President Departs
DALLAS—WarrenCordes+ has been renamed WarrenCreative+ following the departure earlier this month of company president Robert Cordes. Cordes, who merged his Austin, Texas, agency with that of Charlotte Warren in 1998, is forming an independent consultancy and will continue in an advisory role to the shop. “He will provide strategic counsel and we’ll look to him for expertise in highly technical industries such as semiconductors, biotechnology and space,” said agency representative Eric Clark. Clients of the $3 million agency include Canon Semiconductor Equipment Division, Luminex and Esoterix.
Rives Carlberg Adds ExxonMobil
DALLAS—Rives Carlberg has been tapped to handle community relations and promote the charitable contributions of ExxonMobil in the Houston area. The Irving, Texas-based client and its Houston employees invest more than $11 million annually in area schools, hospitals and community organizations, the agency said. Rives, also Houston, won the business following a formal review of local agencies. Billings were not disclosed.
Professors Star in University Spots
DALLAS—Two faculty members star in the latest television effort for the University of Houston created by the former Houston office of McCann-Erickson (now Temerlin McClain). The locally broadcast, $1 million campaign shows physics professor Alex Ignatiev appearing to float in zero gravity around the space shuttle in one spot. In another, English professor Elizabeth Brown-Guillory holds a roundtable discussion with three alter egos using split-screen technology.
Kinko’s Narrows Review to 4 Finalists
LOS ANGELES—Kinko’s has named four finalists in the review for its $30 million creative and media account. Contenders include Texas shops GSD&M in Austin, The Richards Group in Dallas and Temerlin McClain in Irving, as well as J. Walter Thompson in Chicago. The cut comes as Kinko’s prepares to relocate its headquarters from Ventura, Calif., to Dallas. The incumbent, TBWA\Chiat\Day in Playa del Rey, Calif., dropped out of the review, said client vice president of marketing Laura Kurzu. TBWA\C\D could not immediately be reached. D’Arcy Masius Benton & Bowles in St. Louis did not advance. Final presentations will be held in late December. A decision is expected before year’s end.
ClubCorp Teams With GSD&M