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ClubCorp Teams With GSD&M

DALLAS—Resort operator ClubCorp has moved its$2 million corporate branding account to GSD&M from The Richards Group. The reassignment will also include duties previously handled by Richards for ClubCorp’s individual properties, such as Pinehurst in the Village. The Austin, Texas, agency will help the Dallas-based client promote a stable of more than 200 golf courses, country clubs and resorts. Richards won a review last year which consolidated all of the individual and corporate advertising at the Dallas agency.

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