Hotline

California Committee Passes on Carat Decision

LOS ANGELES—A California state commission will not act on a protest lodged by Carat USA concerning the state’s five-year, $125 million anti-smoking account. At a meeting on Thursday, the Commission on Government Organization and Economy referred the matter to the state’s Legislative Audit Committee. Carat contends that the state mishandled the account by letting another shop, Ground Zero, take sole control of media spending (Adweek, Nov. 12). John Barnes, managing director of Carat’s L.A. office, said, “We’ll continue to pursue this, I guarantee you that.”

Pacificare Trims to Three

Three California shops have advanced in the review for Pacificare Health Systems’ $15-20 million business, sources said. They are Doner in Newport Beach, Young & Rubicam in Irvine and Grey in Los Angeles. Los Angeles-area shops Campbell-Ewald/West, DavisElen, Dailey & Associates and Foote, Cone & Belding were eliminated. A decision is expected in mid-December.

Kinko’s: Then There Were 4

DALLAS—Kinko’s has named four finalists in the review for its $30 million account: Texas shops GSD&M in Austin, The Richards Group in Dallas and Temerlin McClain in Irving, plus J. Walter Thompson in Chicago, said Laura Kurzu, Kinko’s vp of marketing. The cut comes as Kinko’s prepares to relocate its headquarters from Ventura, Calif., to Dallas. The incumbent, TBWA\Chiat\Day in Playa del Rey, Calif., dropped out of the review, Kurzu said.

DDB Wins Celestial Seasonings Business

SAN FRANCISCO—DDB San Francisco has won the herbal-tea maker Celestial Seasonings’ estimated $10-15 million account after a review that included three undisclosed agencies, the client said.

Baldwin Replaces McGhie at Y&R

SAN FRANCISCO—Penny Baldwin will replace Austin McGhie as president and CEO of Young & Rubicam’s office here. Baldwin resigned as president of Arnold’s San Francisco office, where her replacement is being sought, an Arnold representative said. McGhie left Y&R about two weeks ago.

Hill, Holliday Wins $10 Mil. Togo’s Account

SAN FRANCISCO—Hill, Holliday, Connors, Cosmopulos in San Francisco said it will handle the $10 million Togo’s restaurant account, formerly held by VitroRobertson in San Diego. The 32-year-old chain includes more than 300 stores, mostly on the West Coast.

VICOM Founder Buechert Dies

SAN FRANCISCO—Robert William Buechert, 68, who founded the San Francisco healthcare advertising agency VICOM Associates, died Nov. 2, according to his family. Buechert was recently nominated for induction into the Medical Advertising Hall of Fame for his work on accounts such as Syntex Laboratories and Barnes Hind Pharmaceuticals. Buechert’s son Courtney is executive vice president and general manager of McCann-Erickson, San Francisco. Acquired in 1984 by Foote Cone & Belding, VICOM is run today as FCB Healthcare.