Mott’s Narrows Search to 4
BOSTON—Mott’s last week narrowed its search for an agency to four finalists: North Castle Partners, Stamford, Conn., The Martin Agency, Richmond, Va., incumbent Moss/Dragoti and Wolf Group, both New York, sources said. Cramer-Krasselt, Chicago, and D’Arcy Masius Benton & Bowles, Gotham and Kaplan Thaler Group, all New York, were cut. The account is worth $10-15 million. Mott’s in Stamford, Conn., is a unit of Cadbury Schweppes.
Arnold Wins Citrucel, Bids Farwell to Baldwin
BOSTON—Arnold in Boston late last week was awarded the estimated $10 million account for GlaxoSmithKline’s Citrucel high-fiber powder. Ogilvy & Mather in New York had handled the business. Separately, Penny Baldwin last week resigned as president of Arnold’s San Francisco office to succeed Austin McGhie as president and CEO of Young & Rubicam in San Francisco. Arnold said it is looking for a replacement. McGhie left Y&R about two weeks ago; he has yet to accept a position elsewhere. He continues to do some consulting work with Y&R. Baldwin had been with Arnold for about two years.
Boston Beer Picks Zenith for Media
BOSTON—Zenith Media won the $20-30 million Boston Beer media planning and buying account, sources said. It prevailed in the finals against fellow New York shop Initiative Media. Incumbent MediaCom, New York, resigned the business after winning Diageo’s U.S. media account, which includes the Guinness beer business. Guinness competes with Boston Beer’s Sam Adams brand. Consultant Pile and Co., Boston, assisted in Boston Beer’s search. Big Chair, a New York boutique, won creative duties on Sam Adams recently in a separate search.
Corey McPherson Nash Launches New Work
BOSTON—Corey McPherson Nash completed projects for three new clients: the Massachusetts Institute of Tech nology, Fast Search and Transfer and Lexign. CMN, an integrated design firm in Watertown, Mass., designed a prototype for MIT’s Open Course Ware initiative to distribute course material via the Web around the world, free of charge. Fast Search and Transfer, a Norwegian search-engine tech company with offices in Wellesley, Mass., hired CMN to design an ad and direct mail branding campaign. CMN also helped propel Lexign (formerly icom Xpress) of Nashua, N.H., into the e-sign marketplace with a new name, brand identity, brochure and Web site.
Adams & Knight Links With Hartford Open
BOSTON—Adams & Knight was awarded the Canon Greater Hartford Open account after a review of 12 Connecticut agencies. Billings are estimated to be in the mid six figures over the next 12 months. The Avon, Conn., agency is charged with crafting on- and offline advertising efforts, including print, broadcast and radio work. “It’s a good opportunity to do some good creative,” said Bill Knight, CEO and director of business development. The 51st Canon Greater Hartford Open will be held at the Tournament Players Club at River Highlands in Cromwell, Conn., next June. Print and broadcast work is due in May. The account had been at KGA Advertising, Middletown, Conn., which closed this summer.
Mott’s Narrows Search to 4