P&G: No Agency Moves on Clairol
NEW YORK—Now that Procter & Gamble’s acquisition of Clairol from Bristol-Myers Squibb has been approved by the Justice Dept., the portion of the account held by Foote, Cone & Belding in New York is expected to move to a P&G roster agency, sources said. Bcom3’s Kaplan Thaler Group has handled Clairol’s Herbal Essences brand and is expected to retain that business, sources said. Bcom3’s Leo Burnett and D’Arcy Masius Benton & Bowles are longtime P&G shops, as are Saatchi & Saatchi and Grey. FCB’s future with P&G is tenuous because of conflicts, sources said. FCB is owned by Interpublic Group, whose McCann-Erickson is a longtime Unilever shop. Rob Matteucci, P&G’s vp of Clairol transition, said, “We’re going to take three to four months to better understand the business and the organization, including the ad agencies, as the basis to make final decisions on our business plans, including agency assignments.”
Two Networks Consider Media-Agency Options
LOS ANGELES—The NBC Television Network is contacting agencies about its media buying account, sources said. The network spent $120 million on measured media last year, and just over $100 million through August 2001, according to CMR. The account is split between BCom3’s MediaVest in Los Angeles and independent Horizon Media in Los Angeles, which handles buying for the broadcaster’s radio account. Separately, the United Paramount Network is expected to hear pitches next week for its estimated $15 million media account, sources said. Incumbent Initiative Media in Los Angeles is defending.
Ogilvy, Ad Council Create Anti-Terror Campaign
WASHINGTON—Ogilvy & Mather in New York is working with the Ad Council and the U.S. Department of State on a print and radio public-service campaign called “Rewards for Justice,” the Ad Council said. Charlotte Beers, undersecretary of state for public diplomacy and a former J. Walter Thompson and Ogilvy executive, showed a prototype of a print ad at a Foreign Press Center briefing last week. Called, “Can a woman stop terrorism?” it features women who helped prevent serious events from happening. The PSAs are expected to be released in the next two weeks. Meanwhile, Tom Ridge, director of homeland security, announced Friday that the Ad Council will also be working with his office on a PSA campaign.
BBDO Unveils NYC Tourism PSA Campaign
NEW YORK—BBDO last week broke a new public-service campaign to boost tourism for New York City. The agency, working with the Office of the Mayor, produced six spots featuring such New Yorkers as Robert DeNiro and Billy Crystal, who appear together dressed as a Pilgrim and a turkey, respectively, for the Macy’s Thanksgiving Day parade spot. Tagged, “The New York miracle. Be a part of it,” the campaign will run through the end of the year.
Arnold last week cut about 20 people, or approximately 2 percent of staff at its 800-person Boston headquarters, in at least its second wave of layoffs this year. … Steve Luker and Kevin Jones, the creative team that worked on Webvan and Discovery.com at Publicis & Hal Riney, said last week that they are leaving the agency.
P&G: No Agency Moves on Clairol