WestWayne Nears Media Decision
LOS ANGELES—Horizon Media appears to be the favorite in WestWayne’s search for a media partner because “they have the capabilities and the personality fit,” said WestWayne president Jeff Johnson. The agency also continues to negotiate with co-finalist Carat’s Atlanta office, seeking more information on “real details about capabilities in buying network television and international and interactive media,” Johnson added. Whichever media service WestWayne in Atlanta allies with, Johnson said it would only handle up to $5 million of the agency’s claimed $350 million in media buying and planning. “We were only looking for a partner to do the more esoteric requests,” Johnson said. WestWayne began its search for what it called “a preferred media buyer” last month. Horizon Media is located in New York.
The Buntin Group Is TVA’s Choice
ATLANTA—The marketing selection committee of the Tennessee Valley Authority has recommended The Buntin Group as lead agency for two consumer initiatives. The shop beat crosstown rival Bohan, Carden & Cherry and other agencies in TVA’s seven-state region. Combined billings for the Green Power Switch and Energy Right projects are $2 million. Billings for future marketing assignments may total as much as $12 million, according to Vic Owens, contracts manager at the Knoxville, Tenn.-based utility [Adweek, July 30, 2001]. “They have talked to us about several levels and teams of people to support these products and others,” said Jeffrey Buntin Sr., president and chief executive officer of the Nashville, Tenn., shop. “We’re looking to place 10-12 people on this account.”
Atlanta Newspaper Picks Austin Kelley
ATLANTA—The Atlanta Journal-Constitution is in final negotiations with Austin Kelly Advertising to relaunch ajcjobs.com, its online employment site. The agency bested four other Atlanta shops, Fletcher Martin Ewing, Scharbo, Trone and Blue Sky, in a review for the estimated $3 million account. A two-pronged campaign will target job candidates, employers and employment agencies, according to sources. The effort will operate under the newspaper’s current umbrella advertising theme, which uses “News. On your time” as a tag.
Adworks Creates Campaign for WHUR-FM
ATLANTA—Adworks has created a television spot for the Howard University’s WHUR-FM. A 30-second commercial by the Washington, D.C., agency opens with a woman waking up to find herself surrounded by the station’s morning team of John Monds and sidekick T.C. With them is comedian Mo’Nique of UPN’s The Parkers, demanding breakfast in bed. The spot will run through 2001 on local D.C. network affiliates and select cable stations. Out-of-home efforts include signage on buses and Metro transit cars. Print ads breaking in November will appear in area newspapers. Credits go to creative director Mark Greenspun, art director Bill Cutter and copywriters Lisa Biskin and Josh Leutz. The commercial was directed by Steven Tsuchida and produced at the Oil Factory in Los Angeles.
WestWayne Nears Media Decision