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Whitehall-Robins Mulls $235 Mil. Review

NEW YORK—Whitehall-Robins, the consumer health products subsidiary of drugmaker American Home Products, is considering a $235 million media planning review, sources said. The chief concern of the Madison, N.J.-based marketer of Advil is that the client’s in-house media buying and planning group, John F. Murray Advertising, doesn’t have the adequate resources the company needs to remain competitive, sources said. Media buying is not expected to go into review. Sharing planning duties with Murray are Grey in New York, which handles creative and media planning for brands such as Preparation H and Advil; and Interpublic Group’s Universal McCann in New York, which does media planning for Dimetapp and Anbesol.

TBWA\Chiat\Day Seeks President

NEW YORK—TBWA\Chiat\Day in New York is looking for a new president, as current president Carl Johnson moves solely into his global role as chief operating officer at TBWA Worldwide, Johnson confirmed.





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