MMB Unveils Jiffy Lube Campaign
BOSTON—McCarthy Mambro Bertino has rebranded Jiffy Lube as “The well-oiled machine” in its first work for the client. One spot shows workers moving in syncopated rhythm around a customer’s car. The spin of a wrench ignites a catchy beat that is punctuated by perfectly timed administrations of air and oil. A voiceover concludes, “If you want your car to run like a well-oiled machine, take it to the place that works like one.” This positioning of Jiffy Lube is the same platform that won the $18 million account for the recently formed Boston shop this spring. Radio ads are running this week, while TV spots are expected to roll nationally this month. Separately, Boston-based MMB has linked with Starcom Media Vest Group’s StarLink to provide media services to various clients.
Hill, Holliday Falls Short in Midas Competition
BOSTON—Midas late last week tapped Cliff Freeman and Partners for creative chores on its $50 million advertising account. The New York shop bested Hill, Holliday, Connors, Cosmopulos in Boston, Square One of Dallas and the team of Kaplan Thaler Group, New York, and Moroch Associates, Dallas. Euro RSCG McConnaughy Tatham, Chicago, was the incumbent. Carat’s New York office retains media.
Travel Specialist ISM Cuts Workforce
BOSTON—Irma S. Mann, Strategic Marketing trimmed 10 people from its staff, citing slowdowns in client spending and travel-sector spending. Boston’s ISM employs 60 people. ISM handles the Islands of the Bahamas tourism board, as well as the Greater Boston Convention & Visitors Bureau and the Massachusetts Port Authority. The latter, best known as Massport, has come under fire for its management of Logan International Airport. The jets that crashed into New York’s World Trade Center originated from Logan.
Arnold Scores Racing-Circuit Account
BOSTON—Arnold has driven away with the Championship Auto Racing Teams (CART) account. The agency’s McLean, Va., outpost outperformed Wieden + Kennedy, Portland, Ore., and McCann-Erickson’s Detroit office for the estimated $10-15 million business. “Arnold gave the most compelling strategy for our existing and potential fans,” said client svp/marketing Rich Henley.
BOSTON—Nextel Communications has launched an estimated $30 million TV and print campaign to address frustration from phone customers who don’t get their messages in a timely fashion. Wenham, Mass.-based Mullen handles Nextel. In one spot, a man hosting a meeting checks his voicemail, which relays a message that the conference table has been lacquered and shouldn’t be used. The warning comes too late, though: Everyone’s arms are now sticking to it. … Newly formed Bedrock, Wakefield, Mass., is readying print work for Microsoft Gold Partners, to break later this month in publications such as Information Week and CIO. … Cashman & Katz Integrated Communications, Glastonbury, Conn., has been awarded a statewide campaign to develop and manage print and radio work for the UConn football program. … Storage Magazine, a publication for information technology managers, launches this month from TechTarget of Needham, Mass.
MMB Unveils Jiffy Lube Campaign