Hotline

Boeing Postpones Meetings, Decision

CHICAGO—Boeing postponed final presentations scheduled for Monday in the review for its $70 million ad account for “up to a month,” a company official said. A decision had been expected this week. The three agencies competing for the business—BBDO, J. Walter Thompson and FCB, all Chicago—had made preliminary pitches to the company last week, but a meeting with Boeing CEO Philip Condit met with scheduling conflicts, the official noted. The company opted to undertake an agency search after relocating its headquarters to Chicago earlier this year. Boeing’s incumbent is FCB Seattle.

Zenith Electronics Rethinks Strategy

CHICAGO—Zenith Electronics is reviewing its $30 million advertising account. The Glenview, Ill., electronics company is in the midst of its “annual agency review,” according to company representative John Taylor. He would not name contenders. Incumbent Cramer-Krasselt in Chicago is expected to participate. Although CMR lists Zenith’s spending at less than $1 million last year, company officials have said they plan to spend $100 million over the next three years on advertising. C-K’s most recent campaign for Zenith was tagged “Digitize the experience.”

Kmart Names New VP of Advertising

CHICAGO—Kmart Corp. promoted Barbara Firment to vp of advertising. She replaces Larry Davis, who left in August to join Target in Australia. Firment was formerly vp of advertising operations for the Troy, Mich., retailer. She will report to Doug Meissner, svp of sales and advertising.

Virginia Blue Cross Includes Midwest in Review

ATLANTA—Trigon Blue Cross Blue Shield has put its advertising account into review. The Richmond, Va.-based healthcare insurer sent out requests for information to 12 agencies in the South, Northeast and Midwest, according to client sources. McKinney & Silver in Raleigh, N.C., The Richards Group in Dallas and Gillespie in Princeton, N.J., are among those contacted. Incumbent Arnold in McLean, Va., will not participate in the review.

Kroger Talking to Select Group

CHICAGO—The Kroger Co.’s southeastern Michigan division is talking to “selected agencies” to handle its ad account, according to a company representative. The Cincinnati supermarket chain parted ways with agency Doner in Detroit last week citing strategic and financial differences. Kroger uses different shops to handle advertising in its various regions, a company representative said. Billings on the southeastern Michigan division could not be determined, but Kroger spent a total of $120 million on advertising last year, per CMR.

Army Looks for New Heroes Through Burnett Ads

CHICAGO—Leo Burnett plans to follow up a U.S. Army print ad, which broke last week and indirectly addressed the Sept. 11 terrorist attacks, with a TV spot. The print execution depicted a close-up of a soldier with the headline: “Every generation has its heroes. This one is no different.” The work continues the “Army of one” theme unveiled by Burnett earlier this year. The Army spends about $100 million a year.