DDB Kicks Off First Dell Work
CHICAGO—DDB Chicago this week breaks its first work for Dell Computer since winning the $200 million account in April following a review. Three 30-second TV spots continue the tagline, “Easy as Dell,” and break during Monday Night Football. Shot in black and white, the spots show large Dell computer systems with a male voiceover talking from the computer’s perspective. The Austin, Texas-based account was previously split between BBDO, which handled corporate image, and Lowe, Lintas & Partners, which handled retail.
Duffy to Overhaul Converse Brand
CHICAGO—Converse tapped Duffy Design, a Fallon subsidiary, for a comprehensive overhaul of the North Reading, Mass., company’s brand. Duffy will be called upon to make the brand “relevant to today’s youth culture,” the company said in a release. Financial details of the assignment were not disclosed. The Converse assignment does not conflict with Fallon’s recent Timberland win because Duffy has not been contracted to work for that client, an agency representative said. Converse’s last-known agencies were Arnold in Boston and Pyro Brand Development in Dallas. The company filed Chapter 11 bankruptcy earlier this year, and it was not thought to be currently working with an agency. A company representative could not be reached for comment.
Miller Promos Canceled, Postponed
CHICAGO—Miller Brewing has rethought its promotional events for Miller Genuine Draft in the wake of the recent terrorist attacks. The MGD Jet Tour, which flies contest winners to live concerts, has been canceled, a representative for the Milwaukee brewer said. A prize of “equal value” will be offered to the group, the representative said. In addition, the blind-date mystery event to take place on an island in the Bermuda Triangle starting Oct. 7 has been postponed until next year. TV spots promoting the two events aired this summer; they were created by J. Walter Thompson, Chicago. Suspending all commercials for its brands for almost two weeks after the attacks, Miller has slowly returned to the air during sports-related programming, the representative said.
Eicoff Snares Allstate Direct Work
CHICAGO—A. Eicoff & Co. was chosen by Allstate for a direct-response TV effort. The Chicago shop is a division of Ogilvy & Mather. Northbrook, Ill.-based Allstate’s lead shop remains Leo Burnett in Chicago.
Burnett Creates Customer Unit
CHICAGO—Leo Burnett has created a new unit to handle direct and database duties, as well as consumer research. The Leo Burnett Customer Group will perform many of the tasks formerly handled by Burnett’s NorthStar direct and database group, which no longer exists. LBCG will be led by Peter Steinhauser, a member of Leo Burnett’s U.S. operating board. Bob Price, who was most recently creative director of direct marketing at M&C/Saatchi in Asia/Pacific, will be executive creative director of LBCG. Rick Capps, founder and CEO of Burnett unit Capps Digital, will help Steinhauser create an operational structure for the unit.
DDB Kicks Off First Dell Work