Godfrey Joins Hill, Holliday as Research Chief

BOSTON—Hill, Holliday, Connors, Cosmopulos last week named Bruce Godfrey to senior vice president/director of market research, a position that has been vacant at the agency. Godfrey most recently held a similar post at Cambridge, Mass.-based Polaroid, where he helped launch the i-zone camera. Prior to his 10-years at Polaroid, Godfrey held senior research posts a at General Electric’s Lighting Division in Cleveland and at Miles Laboratories, a division of Bayer, where he led market research projects on such brands as Alka-Seltzer, One-A-Day and Flintstones Vitamins.

Executive Changes at Marketing Drive

BOSTON—Christopher Barr and Kathryn Benedett have been named co-CEOs and managing partners of the Wilton, Conn., office of Interpublic Group of Cos. shop Marketing Drive. They replace Chris Maher, who left the agency. Don Growhoski will continue as chief creative officer and managing partner. Barr and Benedett previously were principals of Westport, Conn.-based BBG, a marketing and promotion agency that was acquired by True North in 1998. IPG recently completed its purchase of True North. Barr and Benedett will also have responsibility for Marketing Drive’s office in New York.

Devine & Pearson Calls Shots With NMT

BOSTON—Devine & Pearson has been chosen to provide advertising services for New Medical Technology, an international manufacturer of medical devices designed to promote safety in the healthcare industry. The Quincy, Mass., agency will help champion the Franklin, Mass.-based client’s NMT Safety Syringe.

JDK Unveils the Helix Watch

BOSTON—New print executions for Helix watches from Jager Di Paola Kemp will break in fall issues of Blue Magazine. Other publications in the buy include National Geographic Adventure, Bike, TransWorld Snowboarding, and TransWorld Surf. Helix is a sports watch being launched by Timex, which is seeking to increase sales with a more progressive audience of young action sports and outdoor enthusiasts who might not ordinarily consider purchasing a Timex product. Timex is exploring the launch of more new brands. The first execution to break shows two Helix watches wrapped together in an infinity symbol on a green background. Among other features, the watch tells the temperature, barometric pressure, altitude, the ascent/descent rate and the direction you’re heading. Spending through the agency in Burlington, Vt., is expected to be in the low- to mid-seven-figures.

Mason & Madison Offers PR, On the Cheap

BOSTON—Mason & Madison’s public relations unit has introduced Ramp-Up, a $30,000, 60-day program the agency claims “is a cost-effective alternative” to long-term communications investments. The offering from New Haven, Conn., shop includes audits with editors, analysts and customers, a media training workshop for key executives, recommendations for strategy and positioning and press-kit/sales collateral materials.