Hotline

Oakwood Healthcare Review Down to Pair

DETROIT—Oakwood Healthcare System is close to naming an agency for its estimated $3-5 million account. Finalists in the review are Copper, Kalamazoo, Mich., and Solomon Friedman, Bloomfield Hills, Mich. Oakwood parted with D’Arcy Masius Benton & Bowles, Troy, Mich., earlier this year and has been working with Solomon Friedman on a project basis.

Vermont American Taps Cramer-Krasselt

CHICAGO—Vermont American Tool Group assigned its $3 million account to Cramer-Krasselt in Milwaukee. The shop started working with the Louisville, Ky., company earlier this year on projects and a point-of-sale promotion for saw blades. Vermont American continues to work with small shops on various projects. The selection of C-K to be the lead brand agency came without a review.

RV Coalition on the Move

ATLANTA—The Go RVing Coalition, a national trade association initiative representing manufacturers, suppliers and dealers of recreational vehicles, is putting its marketing account into review. Sources confirmed that billings on the account, which includes creative and media buying chores, have totaled more than $45 million over the past six years. The incumbent is Eisner Communications of Baltimore.

Beth Israel Selects Allen & Gerritsen

BOSTON—Beth Israel Deaconess Medical Center has chosen Allen & Gerritsen for its $1-2 million account following a review. The Watertown, Mass., shop prevailed over larger agencies Mullen, Wenham, Mass., and Holland Mark, Boston. Incumbent BVK of Milwaukee did not defend.

Digital Edge Takes Rayovac Online

CHICAGO—Young & Rubicam’s interactive media planning and buying division, The Digital Edge, New York, is creating an online campaign for Rayovac to promote a new high-capacity battery and one-hour charger. The work, set to bow in the fourth quarter, marks the first time the Madison, Wis., battery maker has advertised online.

Defense Dept. Cuts to 5 for JRAP Duties

ATLANTA—The U.S. Department of Defense has narrowed to five the number of shops in the review for its estimated $15-20 million Joint Recruiting Advertising Program account. Finalists are Bates, the incumbent Foote, Cone & Belding, and D’Arcy Masius Benton & Bowles, all in New York, J. Walter Thompson in Atlanta and Mullen in Wenham, Mass. Bates has handled creative and media planning for JRAP; media buying, overseen by Zenith Media, is not in review. Jones Lundin Beals in Chicago is managing the review.

SHS Breaks Fresh Print for Cessna

CHICAGO—A print campaign from Sullivan Higdon & Sink for Cessna’s Citation X aircraft breaks in Wednesday’s Wall Street Journal. Print ads, based on sales of the aircraft, carry the headline, “As of [the date the ad runs] there were exactly [a number based on sales] fewer bats in hell.” The Citation X is billed by the Wichita, Kan., agency as the fastest business jet in the world.