Hotline

Out Of A Flower Looks for Agency

DALLAS—Gourmet ice cream maker Out Of A Flower has been contacting agencies on the East Coast, possibly looking to expand its distribution into upscale restaurants and stores in the Northeast, sources said last week. The Dallas-based creamery makes unusual frozen desserts out of edible flowers and other atypical ingredients. Representatives of the company could not be reached for comment late last week. Out Of A Flower has not engaged in any consumer advertising in its home market.

Self-Promotion Campaign From Rehak

DALLAS—Rehak Creative Services begins a yearlong print marketing campaign on its own behalf this month, with an ad placed in Texas Monthly magazine. The Houston advertising agency created a two-page spread featuring a tired-looking longhorn bull. The text of the ad reads, “Our approach to advertising: Quite literally, to grab the bull by the horns. Rehak promises to take on tough assignments and deliver ‘kick-ass advertising.’ ” The agency plans to run new ads each month.

Stuart Bacon Adds Texas Pneumatic

DALLAS—Texas Pneumatic Systems and sister company Turbine Fuel Systems have hired Stuart Bacon Advertising & Public Relations to handle all advertising and public relations support for the two firms. The Arlington, Texas-based companies specialize in the repair and overhaul of pneumatic and fuel components, respectively, that are used in the commercial airline industry. Estimated billings for Stuart Bacon in Fort Worth were not disclosed.

DDB ‘Reintroduces’ AIDS Crisis

LOS ANGELES—Fearing that the general publichas become complacent about AIDS, the Lifelong AIDS Alliance has unveiled an advertising campaign meantto “reintroduce” the disease. Created by the issues and advocacy division of DDB in Seattle, this is the first major branding effort for the Seattle-based alliance. The public awareness campaign includes print, transit and outdoor advertising components. Four print ads, each of which are tagged “Lifelong battle. Lifelong support. Lifelong commitment. Lifelong friend,” were inspired by the AIDS Memorial Quilt and commemorative tiles made by Northwest AIDS Foundation clients and volunteers.

South Carolina Begins Lottery Review

ATLANTA—The state of South Carolina has issued requests for proposals for its first lottery advertising account. Estimated billings are $7.5 million. The marketing assignment will involve brand development, retail game advertising, point-of-sale support and Web site development. In-state contenders, to date, include: Chernoff/Silver and Associates and NS&G, both located in Columbia; Erwin-Penland in Greenville; and Rawle Murdy Associates in Charleston. The deadline for submissions is Aug. 24. A round of oral presentations will be held the week of Sept. 3. A decision is expected soon thereafter, sources said.