Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

$1 Bil. Sony Global Review Ready to Roll

LOS ANGELES—Sony Corp.’s seven-month investigation into consolidating its media buying and planning is finally evolving into a $1 billion global review, according to sources. One source said the contest could begin as early as this week. It is unclear whether Sony will seek one global shop or divide its media business geographically among several agencies. Since last February, Sony has held discussions on media consolidation best practices with Omnicom, Bcom3, Publicis, Interpublic Group of Cos.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in