3 Remain for Stop & Shop
BOSTON—Stop & Shop has named three finalists in the review for its $7-10 million advertising account. Cronin & Co., Glastonbury, Conn., Merkley Newman Harty & Partners, New York and Mullen of Wenham, Mass., have advanced in the process being overseen by Pile and Co., the consulting firm in Boston. Incumbent Arnold, Boston, is not participating. Holland Mark and Velocity Advertising, both Boston, and Wolf Group, New York, did not advance.
Boston Beer Bounces Ads With Affleck
BOSTON—Boston Beer has pulled a radio campaign in which company founder and chairman Jim Koch passes a Samuel Adams to actor Ben Affleck. Last week, Affleck checked himself into a rehab center to get treatment for alcohol abuse. The spots promoted Project Greenlight, a contest for would-be screenwriters sponsored in part by Affleck and his frequent co-star Matt Damon. The faux pas comes at a tricky time for McCarthy Mambro Bertino, Boston, which crafted the radio spots and is struggling to retain its lead agency status on the $15-20 million account, which has been soliciting creative ideas from other shops.
McKinney & Silver Scores With Nasdaq
ATLANTA—McKinney & Silver bested New York shops J. Walter Thompson and Bouchez Kent + Co. to land Nasdaq’s $30 million account. The business becomes one of the largest handled by the Raleigh, N.C., agency, which earlier this year was acquired by Havas Advertising and reports through the Arnold worldwide network of agencies. Both Boston-based Arnold and incumbent Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, also a holding of Havas, were cut before the final round.
Red98 Plays Golf
BOSTON—A new Web site devoted to educating avid golfers about the role golf course superintendents play debuted recently. The site was created by Red98 in conjunction with Mullen, along with the Golf Course Superintendents Association of America and can be found at www.golfsuper.com. There, golfers can learn how superintendents contribute to the positive experience golfers enjoy on the links. The site is being supported by an ad campaign developed by Mullen, Wenham, Mass.
Bradley Airport TV Spot Takes Off
BOSTON—A new commercial highlighting the convenience of Bradley International Airport is running in the Hartford, Conn., area. The 30-second spot is part of an effort crafted by Mascola Advertising of New Haven, Conn., to attract travelers weary of the delays and traffic associated with New York’s airports. “See Bradley grow” is the tagline.
Medical Shop Lehman Millet Trims Staff
BOSTON—Four employees at medical specialty shop Lehman Millet were cut last week, according to Bruce Lehman, president and founder of the agency. Prior to the layoffs, the Boston shop employed about 40 people.
3 Remain for Stop & Shop