Boeing to Visit 6 Shops
CHICAGO—Boeing executives will visit six semifinalists vying for its $72 million account this week. Remaining in the review are the Chicago office of incumbent Foote, Cone & Belding, whose Seattle office previously handled the account, BBDO, Leo Burnett, DDB, Ogilvy & Mather and J. Walter Thompson, all Chicago, the company said. Cut were Publicis in Mid America, Campbell Mithun and Young & Rubicam. A decision expected is Oct. 9. The review follows the client’s decision relocate its headquarters from Seattle to Chicago.
GM’s Tallerico Moves to Buick
DETROIT—General Motors named Randall Tallerico, director of advertising and sales promotion at its Oldsmobile division, to the same position with the Buick division. Tom Jump, Buick’s former ad director, left the automaker earlier this year for a top position at Hill, Holliday, Connors, Cosmopulos in Boston. GM is phasing out the Olds nameplate, a decision made shortly after Tallerico’s arrival.
Y&R Poised to Pick up Hospital Work
CHICAGO—Young & Rubicam is expected to win Northwestern Memorial Hospital’s $3 million advertising business, sources said. Incumbent Leo Burnett did not participate in the review, which included two other undisclosed agencies. Hospital officials said it was premature to name a winner and that a decision will be made later this month.
BBDO Breaks New Eclipse Tag
CHICAGO—BBDO Chicago last week broke a new campaign for Wrigley’s Eclipse gum under the theme, “When we find bad breath, we kill it.” The campaign debuts a new tag, “Lights out bad breath,” replacing the year-old “Bad breath, you’re dead” line.
DDB Managing Director McKirdy to Retire
CHICAGO—DDB Chicago managing director Kathie McKirdy is retiring after 28 years at the Chicago shop. McKirdy, 53, remains managing director until Sept. 1 and will act as a consultant for DDB until the end of the year. Her duties will be split among three other agency executives. McKirdy joined DDB in 1973 as an account executive and moved up through the ranks obtaining her current position in July 2000. She plans to relocate to San Diego with her husband and children.
Miller Returns to Starcom for Media Buying
CHICAGO—Starcom USA regained network media buying duties on Miller Brewing’s $90 million account. The Milwaukee brewer had moved the account to Starcom MediaVest Group sister company MediaVest USA in February, shortly after Philip Morris sibling company Kraft consolidated its $800 million account at MediaVest, to “improve efficiencies,” according to a company representative [Adweek, Feb. 27].
For the Record
Some of Leo Burnett Worldwide president Bob Brennan’s comments in a July 30 story were misconstrued. Although the agency has abandoned its LeoHealth subbrand, it plans to continue to pursue healthcare clients.
Boeing to Visit 6 Shops