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Deutsch Wins New Drug Biz; JWT Takes CelebrexNEW YORK—Deutsch has won creative duties for a new arthritis drug being co-marketed by Pharmacia and Pfizer, following a review that came down to Deutsch and fellow New York shop J. Walter Thompson. Billings are estimated at $75-80 million. Meanwhile, two days after Deutsch was awarded the new drug, a Pharmacia representative confirmed that the company was shifting creative duties for Celebrex—also co-marketed with Pfizer—from Leo Burnett in Chicago to JWT. Those billings are estimated to be worth $80-100 million. The company has yet to decide who will handle media for the drugs. Celebrex media is now at Burnett sister shop Starcom in Chicago.French Ad Giants Make Media MovesNEW YORK—Publicis Groupe and Cordiant Communications Group have formed a London-based media holding company which will house their two media networks, Optimedia and Zenith Media. Under the terms of the agreement, the new entity will be owned 75 percent by Paris-based Publicis and 25 percent by London-based CCG. Optimedia and Zenith are expected to remain separate entities under the new structure. Meanwhile, French holding company Havas, owner of Media Planning Group, is purchasing England's Tempus, owner of CIA Medianetwork, creating a consolidated global entity that will be called CIA Media Planning, according to sources. C-K Launches $30 Mil. Zenith CampaignCHICAGO—Zenith Electronics aims to update its image in its first campaign in 15 years, a $30 million effort from Cramer-Krasselt in Chicago tagged, "Digitize the experience." One TV spot depicts men so engrossed by a Zenith digital television in a bathroom that they wind up leaving with wet spots on their pants. TV spots broke last week. AAF Forms Center on MulticulturalismWASHINGTON—The American Advertising Federation has created the Center on Multiculturalism, a new unit to address diversity issues. An executive order, issued last year during the Clinton administration, required federal ad contracts to represent minority agencies fairly. AAF wants to extend that practice to the industry as a whole, and will honor individuals and businesses who promote fairness and increase diversity in the work force at a luncheon Sept. 28.Cordiant Communications Group Buys IBINEW YORK—Cordiant Communications Group in London has acquired about 93 percent of Tokyo-based International Business Information, a business communication consultancy group in Tokyo. CCG satisfied the first part of the deal with 4,193,782 CCG shares, which is equivalent to $10.5 million. Contingent upon IBI's financial performance to December 2005, CCG will complete the second part of the acquisition with $39 million in CCG shares.Euro RSCG Purchases PM&ANEW YORK—Euro RSCG has acquired a majority stake in Premier Maldonado & Associates, one of Puerto Rico's leading local agencies that works with clients such as American Airlines and DaimlerChrysler. The agency will be renamed Premier Euro RSCG. Terms were undisclosed.Roth Associates Promotes One, Adds AnotherNEW YORK—Agency search consultancy Roth Associates has promoted Ann Billock, a vp since January 1999, to evp, said president Richard Roth. Separately, the New York consultancy has added Ken Robinson, a former executive at New York shop Len Dugow & Associates, as senior consultant. Omnicom Acquires GrizzardNEW YORK—Omnicom Group, a communications holding company in New York, has purchased Grizzard Communications Group for nearly $92 million in cash. Omnicom acquired Grizzard, a network of communications companies, from Marketing Services Group in New York. Atlanta-based Grizzard has 700 staffers and billings of nearly $200 million.Newswire RoundupCreative partner Kirk Souder is leaving Ground Zero. Souder founded the agency in 1993, along with chairman Jim Smith and creative partner Court Crandall. He is leaving Ground Zero, in Marina del Rey, Calif., to spend more time with his family, Souder said. Souder, 39, is expected to remain with Ground Zero until mid- or late August. … Lieber Levett Koenig Farese Babcock in New York has won gift marketer Myron Corp.'s account. Billings are undetermined, though the Maywood, N.J.-based client typically spends more than $30 million annually on all forms of marketing. … DeVito/Verdi named Andy Brief, director of account marketing, and Chris Tinkham, director of media planning, partners of the agency. They are the first partners in the shop's 10-year history. … Christy MacDougall Mitchell in New York won creative and media planning duties for Sara Lee Coffee & Tea's consumer brands, estimated to be worth $5-10 million, following a review against three undisclosed shops. Incumbent Gotham in New York did not defend. … Sara Lee Branded Apparel has awarded its estimated $15 million Hanes and Hanes Her Way account to The Martin Agency. The Richmond, Va.-based shop beat Sara Lee roster shops Leo Burnett and FCB, and nonroster shop Ogilvy & Mather, all in Chicago, in a review. Incumbent Mullen/LHC, Winston-Salem, N.C., withdrew last month. Media buying continues to be handled by Starcom in Chicago.For the RecordIn an item on Charlex in New York [On the Move, July 16], Donna Herman was misidentified.

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