BVK Survives CareGroup Cut
BOSTON–CareGroup Healthcare System, a consortium of Boston-area hospitals, is mulling three finalists for its $3-4 million account. Cronin & Co., Glastonbury, Conn, MRA in Syracuse, N.Y., and BVK/McDonald, Milwaukee, survived a cut last week. Haggman, Manchester, Mass., the six-year incumbent, declined to defend.
Deutsch Hits HomeRuns.com
BOSTON–Online grocery delivery service HomeRuns.com last week named Deutsch for its $10 million account. The agency, pitching through its offices in Boston and New York, overcame Campbell-Ewald, Warren, Mich., in the final round of a review. Connelly Partners, Boston, and PGR Media, Providence, R.I., had respectively handled creative and media chores.
Woodard Becomes a Vigilante
CHICAGO–Vigilante, Leo Burnett’s urban marketing unit, hired Larry Woodard as its managing director. Woodard, formerly director of strategic planning at UniWorld Group in New York, has worked for clients such as Motorola, M&M/Mars and Eastman Kodak. Vigilante’s chief marketing and operations officer, Marc Stephenson Strachan, will become president and CEO of the New York-based unit, and Danny Robinson will remain chief creative officer.
Kmart Expected to Make Cut
CHICAGO–Kmart is expected to make a cut this week in the review of its $100 million advertising account, currently at Campbell Mithun in Minneapolis, sources said. The Troy, Mich., retailer sent out more than 100 requests for proposals, sources said. Separately, the company announced last week it is undertaking a search for a chief marketing officer.
Winn-Dixie Reviews Account
ATLANTA–Grocery chain Winn-Dixie Stores in Jacksonville, Fla., has sent out requests for proposals for its $42 million account and will begin the interview process “within the next few weeks.” The news came as a surprise to hometown incumbent Cook Marketing Communications, which has held the account for 30 years. Client ad planning manager John Harden confirmed a review is underway.
Air Force Amends RFP
BOSTON–The U.S. Air Force has changed the terms of its ongoing review with a 70-plus page amendment delineating a performance-based compensation plan. The Air Force had previously proposed a combination of fee-based and performance-based compensation in its RFP. Six agencies are competing for the estimated $50 million account.
EPA Reviews Energy Star Program
BOSTON–The Environmental Protection Agency has placed advertising chores for its Energy Star program into review. The business, estimated at $10 million a year for the next five years, has been handled by DDB’s offices in Dallas and Seattle, working with Washington, D.C., consulting group ICF. DDB Dallas and ICF are defending.
BVK Survives CareGroup Cut