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Sears Close to Fresh Campaign DecisionCHICAGO—Sears, Roebuck and Co. is close to deciding which of its agencies will handle an upcoming rebranding campaign, sources said. Chicago roster shops Ogilvy & Mather and Young & Rubicam have been pitching new taglines to the Hoffman Estates, Ill. retailer. Sears has said it's ready to replace "The good life at a great price. Guaranteed" tagline. Sony Sticks With Universal McCannLOS ANGELES—Universal McCann here has successfully defended its $250 million-plus Sony Pictures Entertainment media buying business, according to sources. The 14-year incumbent kept its show business credentials after a protracted six-month review that also included Starcom, Chicago, and The Media Edge/MindShare, New York, in the final round. Former DDB Creative Jenkins Joins RichardsDALLAS—David Jenkins has joined The Richards Group as co-creative group head. Jenkins was a co-executive creative director with Bob Scarpelli at DDB Chicago in the early 1990s and has since freelanced. Fallon Cuts 30 StaffersCHICAGO—Fallon Minneapolis laid off 30 staffers, about 6 percent of its staff, according to an agency representative. The cuts, which affected all departments at a "variety of levels," were blamed on the recent economic downturn and reduced client spending, the representative said. The shop had delayed layoffs until it was eliminated from the $400 million AT&T Wireless pitch, the representative said. Earlier this year, 10 staffers were laid off at Fallon's New York office. Waterpik Selects Ground ZeroLOS ANGELES—Ground Zero has been awarded Waterpik Technologies' $10-15 million creative and media planning account following a three-month review that also included finalist Gabriel Diericks Razidlo in Minneapolis. Jazzercise Signs Up Colle + McVoyCHICAGO—Exercise program Jazzercise tapped Colle + McVoy to handle its marketing duties after a review that included two undisclosed San Diego agencies. Billings for the Carlsbad, Calif.-based account, which will primarily be public relations and direct marketing, were expected around $1 million. Birmingham Shop Gets Proffitt's, McRae'sATLANTA—O2 Ideas has won Proffitt's and McRae's department stores advertising account. The estimated $5 million win represents the final piece of the Saks Department Store Group's $35 million marketing business, formerly at WestWayne in Atlanta, to be reassigned. Much of the work went to Laughlin/Constable, Chicago.DDB Hires Account Director for DellCHICAGO—DDB Chicago hired Van Diamandakis as account services director on its $200 million Dell Computer account. Previously, Diamandakis was a senior director of strategic communications at Oracle. DDB won the Dell account in April, following a review.

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