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Temerlin McClain Adds TWA Account

DALLAS—Temerlin McClain has picked up advertising for TWA Airlines following that company’s acquisition earlier this year by client American Airlines. Patsy Tryon, account director for American at Temerlin, said the Irving, Texas, agency has been awarded the full assignment for TWA, although “there hasn’t been a tremendous amount of activity.” Media spending was $1.2 million for the first quarter of 2001, according to CMR. Temerlin has created and placed advertising announcing the acquisition, the transition of TWA’s Aviators program to American’s AAdvantage program and some discounted fare ads in select markets. The TWA brand will eventually be folded into American at a future date. Representatives of St. Louis-based D’Arcy Masius Benton & Bowles said they had not been informed of the agency change, calling the account current but inactive.

DDB Makes Finals of Water Pic Review

DALLAS—DDB here is one of three agencies that have advanced in the review for Water Pic Technologies’$5-10 million account. The other contenders are Gabriel Diericks Razidlo in Minneapolis and Ground Zero in Los Angeles. Consultancy Jones Lundin Beals in Orange, Calif., is managing the review on behalf of the Fort Collins, Colo.-based maker of personal healthcare products. A decision is expected in July.

S&C Recruits Bush Press Secretary

DALLAS—Linda Edwards, press secretary to George W. Bush in his former capacity as governor of Texas, has joined public relations firm Shelton & Caudle. Edwards will specialize in providing media-interview training for clients of the Houston firm. “We’re extremely pleased to have Linda join the Shelton & Caudle team,” said agency president Tony Shelton. “Linda has extensive experience on both sides of the camera and that makes her a tremendous resource.”

Energy Wholesaler Rates Atlanta Agencies

ATLANTA—Southern Company spinoff Mirant Corp. is in the early stages of a review for its first agency. Billings for the new account, which involves creative and media buying, are estimated at $12 million. The Atlanta-based energy wholesaler will be considering five local agencies: WestWayne, Cole Henderson Drake, Sawyer Riley Compton, Trone Atlanta and Iconologic. New York’s Siegel & Gale, which helped design the company’s graphic identity, would not confirm its participation in the review. Mirant, spun off from the Southern Co. last fall, began trading in April. The company provides electricity and natural gas to markets in North America, Europe and Asia.

Creative Alliance Gains A&W Restaurants

ATLANTA—Creative Alliance has acquired the advertising account of A&W Restaurants following a review that included three undisclosed agencies. The Louisville, Ky., shop will provide television, radio and print advertising as well as strategic planning services. A&W is owned by Yorkshire Global Restaurants. The chain operator also owns Long John Silver’s Restaurants. Annual account billings are undisclosed.