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Temerlin McClain Adds TWA Account

DALLAS—Temerlin McClain has picked up advertising for TWA Airlines following that company’s acquisition earlier this year by client American Airlines. Patsy Tryon, account director for American at Temerlin, said the Irving, Texas, agency has been awarded the full assignment for TWA, although “there hasn’t been a tremendous amount of activity.” Media spending was $1.2 million for the first quarter of 2001, according to CMR. Temerlin has created and placed advertising announcing the acquisition, the transition of TWA’s Aviators program to American’s AAdvantage program and some discounted fare ads in select markets.