Timberland to Look at 8
LOS ANGELES—Officials from Timberland over the next few weeks will visit eight agencies looking to handle the company’s $15-20 million account. Vying for the business are Black Rocket/Euro RSCG in San Francisco; Carmichael Lynch in Minneapolis; and New York agencies DDB, Fallon, J. Walter Thompson, Saatchi & Saatchi, TBWA\Chiat\Day and Young & Rubicam. The Stratham, N.H., footwear and apparel maker last month dismissed The Martin Agency in Richmond, Va., and hired Select Resources International, West Hollywood, Calif., to oversee the review. Media chores remain with Allscope Media, New York. A decision is expected by mid-August.
JWT to Bow Blind Date Campaign
CHICAGO—Miller Brewing Co. will promote MGD Blind Date tour 2001 in the Bermuda Triangle for its Miller Genuine Draft brand with a new TV and radio campaign from J. Walter Thompson here, a Miller representative said. The campaign breaks in July and promotes this year’s event on Oct. 6, which lures consumers to the Bermuda Triangle for a concert in which the main act remains a mystery.
WonderGroup Wins Lunch Makers Promo Work
CHICAGO—WonderGroup has been named promotional agency for ASE Consumer Products’ Lunch Makers brand, a subsidiary of ConAgra Foods. The Cincinnati shop will work to build the brand’s identity and develop promotional programs.
Jenny Craig Considers 7 for Media
LOS ANGELES—Seven media agencies are contending for weight-loss chain Jenny Craig’s $25 million media planning and buying account. Contenders are Horizon Media, MindShare, KSL Media and incumbent Carat, all Los Angeles; Initiative Media, San Diego; Starcom, San Francisco; and Mediaspot, Corona del Mar, Calif. Johnson/Ukropina, Irvine, Calif., handles creative.
SMG’s Spittler to Retire
CHICAGO—Starcom MediaVest Group media director Jayne Spittler announced her plans to retire at the end of August. Spittler, 52, who has been with Leo Burnett’s media department, now Starcom Media Services, since 1981, will stay on as a consultant. No immediate replacement has been named.
DDB Chicago Cuts Staff Again
CHICAGO—DDB Chicago laid off 28 of its 800 staffers last week as a result of its recent loss of General Mills and Energizer e2 accounts, together worth $170 million in billings. The weak economy and ad spending reductions by current clients were also blamed for the layoffs. Separately, DDB in New York laid off 8-10 percent of its 450 staffers, citing similar reasons.
3 Vie for Michelin Account
CHICAGO—Michelin North America named finalists in the review for its $35 million account. Contending for the account are Carmichael Lynch in Minneapolis; Campbell Ewald in Detroit and the Martin Agency in Richmond, Va. Cut from the review were Leo Burnett in Chicago; The Richards Group in Dallas and Merkley Newman Harty in New York.
Timberland to Look at 8