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Latitude to Introduce Shopping Centers

DALLAS—Taubman Centers has engaged latitude to launch two of its newest shopping center developments. The properties include The Shops at Willow Bend in Plano, Texas, and International Plaza in Tampa, Fla. Billings were not disclosed. Latitude, a marketing promotions affiliate of The Richards Group in Dallas, will handle creative and media placement on both accounts as well as promotions. Taubman, headquartered in Bloomfield Hills, Mich., currently owns or manages 28 shopping centers in 12 states.

Flowers & Partners Finds Creative Head

DALLAS—Peter Norris has joined Flowers & Partners as vice president and creative director, responsible for the management and creative direction of the agency. Norris was most recently creative director in the Dallas office of interactive marketing agency marchFirst. His work has won numerous awards, including Clio, Addy and One Show honors. Norris replaces creative director and partner Anthony Fedele, who left the Dallas agency, then known as Flowers & Fedele, late last year to pursue personal projects.

Wilshire Homes Teams With Makos

DALLAS—Wilshire Homes, the residential construction subsidiary of The Fortress Group, has selected MakosAdvertising, Marketing & Design to launch an advertising campaign budgeted at $750,000. The Austin, Texas, agency’s initial efforts will involve print and direct mail. Outdoor and broadcast components will be added at a later date. The campaign targets young, well-educated home buyers in Central Texas. Makos will handle both creative and media placement.

Sachnowitz Appoints New Leadership

DALLAS—Sachnowitz & Co. has named Bradley J. Deutser and Susan Ellis to head its management team following the death of agency president and senior creative director Larry Sachnowitz. Deutser, who joined the agency in 1993 as senior vice president, becomes senior managing director, while Ellis, who arrived in 1995, now serves as senior creative director. Irv Kaufman, continuing in his role as senior vice president, rounds out the Houston agency’s management team. The shop, owned by the Sachnowitz family, enters its 60th year of operation. It client roster includes StarFurniture, Memorial Hermann Hospital Systems and theUniversity of Houston.

Six Flags Selects Interactive Agency

NEW YORK—Six Flags, owner of 39 theme parks worldwide, has selected kpe as its interactive agency. The New York-based i-shop said its job will be to conceived and develop a new Internet identity for Six Flags. The shop will also craft new online capabilities related to the brand. The account will be handled out of kpe’s Los Angeles office. Plans call for the new Web site’s initial components to debut in June. Billings were not disclosed. Ackerman McQueen in Oklahoma City, which previously handled Six Flags’ Web site, will continue to be responsible for all advertising and media buying for the company’s U.S. parks.