Publicis Builds Latino Network

ATLANTA—Moving to tap an exploding market, Publicis has acquired interests in Hispanic marketing firms Sanchez & Levitan and Siboney USA. The French network purchased the Dallas and Los Angeles offices of Siboney USA and a 49 percent stake in Miami’s Sanchez & Levitan. The two shops will be combined into a new entity, Publicis Sanchez & Levitan. Hispanic consumers, which now number 85 million, are the fastest-growing minority group in the U.S., according to the U.S. Census.

Salt Lake City’s DSW Lays Off 27

LOS ANGELES—Euro RSCG/DSW Partners, Salt Lake City, has cut 27 jobs, 11 percent of its staff. The shop is providing outplacement services and additional benefits to affected employees.

Diet Coke Feels ‘That Certain Something’

NEW YORK—Continuing its tradition of celebrity endorsements, Diet Coke is unveiling a campaign with voiceovers from five movie stars. The work, from Wieden + Kennedy in Portland, Ore., is tagged “That certain something.” The first two spots, which broke during ABC’s pre-Oscars programming Sunday night, are narrated by Renee Zellweger and Ed Burns. Three more will roll out in April featuring the voices of Ben Affleck, Matthew McConaughey and Ashley Judd. Diet Coke is a division of Coca-Cola in Atlanta.

Campaigns Roundup

Anita Santiago Advertising, Santa Monica, Calif., created two new TV spots for Wells Fargo Bank for the Hispanic market, one focusing on Wells Fargo’s heritage and the other featuring actual customers. … Karsh & Hagan Communications, Denver, is launching a campaign for the Denver Newspaper Agency, which was formed this year to preserve the competing voices of the Rocky Mountain News and The Denver Post. Two 60-second TV spots, one for each paper, highlight the opposing views of the other. … El Pollo Loco, Irvine, Calif., and cruz/kravetz: Ideas, Los Angeles, are rolling out a TV campaign, tagged “Una locura sin fin” (“A never-ending madness”), aimed at Hispanics. … R&R Partners, Las Vegas, last week unveiled new ads for the Las Vegas Convention & Visitors Authority. They feature Siegfried & Roy, Penn Jillette of Penn and Teller and real Las Vegas visitors.

Accounts Roundup

Wolfe/Doyle Advertising was selected by Los Angeles-based coupon site to develop online, print, outdoor and business-to-business collateral. The San Francisco shop won the account in a review that included Robaire and Hogshead, Fotouhi Alonso Associates and other L.A. shops. Wolf/Doyle is also opening a New York office in early April. … Copacino of Seattle was tapped by Pivotal Corp. to develop a national brand-building campaign, scheduled to launch in the second quarter. … Creative Planet chose Ayzenberg Group in Pasadena, Calif., to develop a branding campaign, corporate Web site, media plan, brochure and other materials. … Beard Boy Productions, Laguna Hills, Calif., was tapped to write and produce a TV and radio campaign for baseball’s Anaheim Angels.