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Sachnowitz & Co. Founder Dies at 61

DALLAS—Larry J. Sachnowitz, founder of Sachnowitz & Co., died March 20 from complications following heart surgery. The 61-year-old had been an active member of the Houston advertising community, having served as past president of the Houston Advertising Federation as well as regional chairman of the American Association of Advertising Agencies. Brad Deutser, senior vice president at Sachnowitz & Co., said the agency has continued “operating like we always have been,” noting that Sachnowitz had gradually removed himself from day-to-day involvement at the shop during the past two years. A new president and chief executive officer is expected to be appointed this week. The major client of the 23-person agency is Star Furniture in Houston.

Savvy Marketing Forms in Dallas

DALLAS—Debbie Stern and Julie Duran have established Savvy Marketing. The company will handle both both corporate marketing and advertising assignments. Stern was formerly director of consumer marketing at Netpliance in Austin, Texas. Duran was previously director of alliance marketing for Greenwich, Conn.-based The NewPower Co., a division of Enron. Savvy Marketing is located in Dallas.

McCarthy Mambro Bertino Launches

BOSTON—Joe McCarthy, Jamie Mambro and Fred Bertino have formed McCarthy Mambro Bertino as expected [Adweek, March 26]. Bertino and Mambro had been principals in the Boston office of Dallas-based Square One for about a year. Previously, Bertino was president of Hill, Holliday, Connors, Cosmopulos in Boston, and Mambro was a senior vice president and associate creative director with that agency. McCarthy has operated brand consultancy McCarthy Co. in Princeton, N.J., working primarily on Boston Beer Co.’s Samuel Adams brand. The new shop employs 10 people and handles the $15-20 million Sam Adams business and the $5-8 million Tellium account, which had been Square One’s only announced Boston client. Square One will no longer have a New England presence.

Marshalls Begins Hispanic Agency Search

BOSTON—TJX Cos. has launched a review for the Hispanic advertising account of Marshalls. The Latino marketing business of the off-price clothing stores has been at Publicis Sanchez & Levitan in Miami for the last three years. The incumbent will not participate in the review, a Marshalls spokeswoman said. Hill, Holliday, Connors, Cosmopulos in Boston remains lead agency for the Framingham, Mass.-based retailer, which operates more than 500 stores in nearly 40 states and Puerto Rico.

Ford Goes in Separate Directions for SUVs

DETROIT—Ford Motor Co. will take different approaches to advertise its sibling 2002 Ford Explorer and Mercury Mountaineer models. Television ads for the Mountaineer by Young & Rubicam in Irvine, Calif., show it in urban settings, while the Explorer will get the rugged treatment in a TV spot now being shot in Iceland byJ. Walter Thompson’s Detroit office. Ford said it will put $100 million behind the Mountaineer relaunch.