Hotline

TBWA\C\D Set to Bow First Work for Kmart

NEW YORK—TBWA\Chiat\Day’s first work for Kmart, set to break in a few weeks, reclaims a brand icon from the retailer’s past: the blue light that flashed in stores to indicate sales, sources said. TV spots and outdoor ads feature the blue glow and employ a theme of “The blue light is back,” said sources. In a billboard ad, for example, the glow emanates from what is clearly Yankee Stadium, according to sources. The New York agency, which landed the $100 million account in September, declined comment.

Pitches Begin for Goodyear’s $60 Mil. Prize

NEW YORK—Four agencies vying for the $60 million Goodyear account begin final presentations late this week and early next week. McCann-Erickson and BBDO in New York, Goodby, Silverstein & Partners in San Francisco and GSD&M in Austin, Texas, will make strategy, creative and media planning pitches. The Akron, Ohio-based client is expected to make a decision shortly thereafter, sources said. Agency and client officials could not be reached.

Verizon Cancels $40 Mil. Account Review

ATLANTA—Verizon Wireless Northwest has canceled the review for its $40 million ad account, stranding incumbent Campbell Mithun in Minneapolis and finalists Barkley Evergreen & Partners in Kansas City and GMO/Hill, Holliday in San Francisco. Ken Bowes, a partner at Atlanta-based consultancy Wanamaker Associates, which had been overseeing the search, said “consolidations within the Verizon structure have changed the geography for the client, taking away the need for an ad agency relationship.”

New Marketing Exec at Sony Electronics in U.S.

NEW YORK—Kevin Murakami, the No. 3 marketing executive at Sony UK, has been named senior manager at Sony Electronics in Park Ridge, N.J., sources said. Murakami, who was advertising manager in London, arrived several weeks ago and reports to Chris Fawcett, director of marketing communications. In Europe, Murakami worked with Saatchi & Saatchi in London. The U.S. business is handled by Young & Rubicam in New York.

Michelin Gears Up for $35 Mil. Review

NEW YORK—Now that Michelin has selected Jones Lundin Beals in Chicago to run its $35 million account review (see page 44), sources said RFPs won’t go out for another two weeks. The consultant and the Greenville, S.C.-based client are “laying foundations for qualifications and areas of expertise desired from the agencies,” a source said. Neither client nor consultant could be reached.

Account Activity

Kirshenbaum Bond & Partners in New York and Euro RSCG Wnek Gosper in London are entering the final round of presentations for a $15-25 million corporate-image assignment from Credit Suisse First Boston, sources said. Meetings are slated for April 2. Kirshenbaum oversees a $40 million corporate-image account for the client. Separately, CSFBdirect, the online brokerage of Credit Suisse First Boston, is narrowing the review of its estimated $20 million creative account to three within the next week, sources said. Incumbent Kirshenbaum declined an invitation to defend. The client could not be reached.