Beers to Exit JWT This Week
NEW YORK—Charlotte Beers, chairman of J. Walter Thompson for the past two years, is expected to leave the agency this week when her contract expires, sources said. The shop is expected to announce her exit in an internal memo. Beers, who returned to the agency with great fanfare, aided new-business efforts such as JWT’s unsuccessful bid for Domino’s pizza in 1999 and last year’s Avon win. But largely, her role turned out to be ceremonial [Adweek, Feb. 28, 2000].
Liebler Top Candidate for JWT Post
DETROIT—Arthur “Bud” Liebler, who is leaving his position as svp of Chrysler group marketing, is a top candidate to head the Ford account at J. Walter Thompson, sources said. Peter Schweitzer, who headed the Ford business as president of JWT Worldwide and chairman of JWT North America, was named CEO of JWT last month. Schweitzer remains in Detroit and involved with the Ford business, but the shop has been looking for a senior executive to oversee Ford, the agency’s largest client. A JWT representative said no decision has been made as to whom will fill Schweitzer’s role with Ford. Neither Liebler nor Schweitzer could be reached for comment.
Doner Breaks Its First Petsmart Campaign
DETROIT—Doner breaks its first TV work for Phoenix-based Petsmart this week with a campaign that includes a new tagline, “Petsmart: All you need for the life of your pet,” which replaces “Where pets are family,” sources said. Doner executives declined comment, as did the client. The Southfield, Mich.-based Doner won the $25 million business in December, unseating longtime incumbent Publicis in Seattle.
4A’s to Reveal Internet Buying Policy in New Orleans
LOS ANGELES—The American Association of Advertising Agencies is expected to unveil at its annual Media Conference & Trade Show in New Orleans this week an agreement with major Web publishers and Internet organizations on a standard business policy for buying online media. An announcement on a “terms and conditions” agreement, as the 4A’s calls it, had been expected [Adweek, Jan. 8]. Sources said a highlight of the document will be Web sellers’ acceptance of “sequential liability,” the ad industry policy on unpaid media bills. This states the agency is liable if it has been paid by the client; if not, the client is responsible for the money.
CNN is expected to pare the list of contenders for a corporate-image account, with billings estimated at $20-30 million, sources said. The Atlanta-based CNN, which has been gathering reels from agencies for several weeks [Adweek, Feb. 12], is expected to narrow the field to 4-5 shops in the next two weeks, said sources. … Jimmy Dean Foods is talking to agencies about its $10 million business, left homeless when Dallas agency Berry-Brown Advertising closed in December. The Cordova, Tenn.-based company, known for breakfast sausages, is talking to Sara Lee roster shops in Chicago, Dallas and New York, sources said.
Beers to Exit JWT This Week