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GSD&M Recruits Director of Client Services

DALLAS—GSD&M last week named Wendy Clark to the newly created post of senior vice president and director of client services. Clark was formerly director of advertising at BellSouth Wireless, which merged last year with SBC Wireless to become Cingular Wireless. Clark will be responsible for helping account service teams integrate ideas for all GSD&M clients.

Regional Agencies Receive Addy Awards

DALLAS—Big winners at the Addy competition Feb. 9 in Austin, Texas, included GSD&M (33 awards), TKO Advertising (12), Sibley Peteet Design (13), FD2S (10), Bozell Kamstra (9), The MAD House (9), McGarrah/Jessee (9) and BAM! (7). GSD&M won best of show for its television commercial for Pennzoil’s Gumout fuel additive. At the Arkansas Advertising Federation’s Addy show in Little Rock, Ark., Stone & Ward topped the competition with 24 gold awards and a best of print prize for its Soho poster. The Allison Agency won best of show for itsBackyard Burgers radio campaign. CJRW was honored with a special judges award for creative concept for the Arkansas River Bluesfest, and Sells/Clark won special recognition for a P.A.R.K. poster.

Creative Garage Puts Beef on the Road

DALLAS—Creative Garage has created a giant mobile microwave oven, called the Beef Express, for its Texas Beef Council client. Created to be used as a mobile trade show booth, the customized RV features a freezer and a wall of ovens on the inside and a large microwave design on its exterior. “It looks like you could reach right into the oven and pull out a piece of brisket,” said Mike Kastens, co-creative director at the Austin, Texas, agency. The Beef Express debuted earlier this month at the National Cattlemen’s Conference in San Antonio.

Champion Enterprises Teams With Sears

CHICAGO—Prefabricated home builder Champion Enterprises touts a promotion with Sears Roebuck & Co. in its latest round of advertising from Young & Rubicam. The campaign by the agency’s Detroit office, which includes television, print and radio components, introduces an offer in which Champion buyers can receive $1,500 in Sears merchandise for their new homes.

Zubi Adds More Ford Hispanic Media Buys

ATLANTA—Zubi Advertising Agency has won the national Hispanic media buying account for Ford Motor Co.’s automotive brands and customer service divisions, including Ford, Lincoln, Mercury, Jaguar, Volvo, Mazda, Land Rover, Aston Martin, as well as Ford Motor Credit. Since 1996, the Miami-based agency has been managing the U.S. Hispanic market media buying as well as developing and implementing the creative strategy for the Ford division.

Meridian Cancer Campaign Goes National

DETROIT—The American Cancer Society is takingMeridian Advertising’s “Tell-a-Friend” breast cancer awareness campaign to a national audience. A 30-second TV spot, which will air in 26 states, encourages participants to urge five women to get mammograms.