Hotline

4 SHOPS SELECTED BY MAZDA FOR FINAL ROUND
LOS ANGELES-Mazda North American Operations has selected Ogilvy & Mather in Los Angeles; Deutsch in New York and Santa Monica, Calif.; W.B. Doner & Co. in Southfield, Mich.; and GSD&M in Austin, Texas, as final contenders for its $250 million account. The agencies will make presentations the week of Oct. 13, with a winner due by the end of the month.
TBWA CHIAT/DAY PICKS UP MORE APPLE BUSINESS
NEW YORK-TBWA Chiat/Day has acquired the creative portion of Apple Computer Europe and is in line to take on the business around the world, sources said. Separately, the Paris office of Apple Europe’s agency of record, Optimum Media Direction, London, which resigned the global account in June, has decided to pitch the European media planning and buying chores. It will compete against Carat International, London, and TBWA Europe. Although the European creative review has ended, at least one earlier contender said it would share its research findings with Apple. “The [TBWA Chiat/Day] line ‘Think different’ tested negatively, so much so that we thought we should share it,” said a Leagas Delaney official.
Y&R WINS $40 MIL. FORD EUROPEAN LAUNCH
NEW YORK-Young & Rubicam in London has been tapped to handle the European launch of Ford Motor Co.’s 1999 Cougar, a smaller version of the sporty coupe which will be introduced next year. Ford will back the European rollout of the Cougar with an estimated $40 million in ad spending. Ford and Y&R executives declined comment. The account was awarded without a review, sources said.
GREY GETS WORLDSPACE AND SIX FLAGS ACCOUNTS
NEW YORK-Grey Advertising here won two new accounts last week. WorldSpace Management, Washington, D.C., which is set to launch its first satellite in June 1998, awarded the shop its $20 million account. Earlier, the agency acquired the consolidated $40-45 million Six Flags Theme Parks account. Creative duties had been handled in-house or by local shops in Six Flags markets. The lead media agency was McCann-Erickson.
CLAIROL EVALUATING AGENCY ASSIGNMENTS
NEW YORK-Clairol, a division of Bristol-Myers Squibb, is evaluating its creative assignments, sources said. Linda Kaplan Thaler, former executive creative director at Wells BDDP here, is expected to start her own agency with the creative portion of the $25 million Clairol Herbal Essences shampoo account, recently resigned by Wells [Adweek, Sept. 8], as well as the estimated $5-7 million Herbal Essences body wash account, now at Bozell Worldwide here. Kaplan Thaler is also involved in a creative shootout with Bozell for a new Clairol shampoo called Daily Defense, sources said. Bozell declined comment. Clairol and Kaplan Thaler could not be reached. BMS has also been talking to at least one nonroster shop about an assignment for its Mead Johnson division, believed to be for Boost, now at Wells.