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Matthews Kicks Off Anti-Drug Campaign DALLAS--This week Sherry Matthews Advertising & Public Relations will launch an anti-marijuana, 30-sheet billboard campaign aimed at students in Texas middle and high schools. The billboard is blank except for an oversized yellow Post-It note that states, "We asked some pot smokers to come up with something clever for this billboard," and a smaller signer that reads "Partnership for a Drug-Free Texas." Sherry Matthews of Houston manages the state affiliate of the national Partnership for a Drug-Free America for its client, the Texas Commission on Alcohol and Drug Abuse. Eller Media donated 15 boards near middle and high schools in each of the following Texas markets: Dallas/Fort Worth, Houston, San Antonio and El Paso. Reagan Outdoor is donating approximately 20 billboards on a space-available basis in the Austin area. Simeus Foods Assigns PR to BSMG DALLAS--Simeus Foods International, a supplier of frozen foods to the restaurant trade, has retained the public relations services of BSMG Worldwide/Southwest. The member agency of True North Communications, based in Irving, Texas, will provide media relations and strategic counseling for the company. The annual budget for the account was not disclosed. Based in Mansfield, Texas, SFI is the largest black-owned business in Texas, supplying customers including Denny's, Hardee's, Carrows, Coco's, El Pollo Loco, Quincy's Family Steakhouse, Taco Cabana, TGI Friday's, Church's Fried Chicken and Darden Restaurants. Socket to Market Dallas Sports Suites DALLAS--An operating company established by the owners of the Dallas Mavericks professional basketball and the Dallas Stars professional hockey teams has tapped Socket to market its luxury suite program. Irving, Texas-based Socket, a subsidiary of Temerlin McClain formed last year, has already begun development of a collateral and direct mail program aimed at prominent individuals and businesses in the Dallas-Fort Worth market. The client, The Center Operating Company, is building and operating Dallas' new sports complex, American Airlines Center, while managing the current facility, Reunion Arena. Webb-Patterson Wins Better Sex Series ATLANTA--The Sinclair Intimacy Institute has named Webb-Patterson Communications winner of the minority agency search to promote its new "Better Sex Video Series for Black Couples." The Durham, N.C., shop "created print concepts good enough to be produced in the next month . . . and radio advertising that will break in mid-September," said the Chapel Hill, N.C., client's managing director, Alan Hecht. He said the launch budget was "roughly $250,000" but could expand into the millions. Sinclair has sold more than four million copies of 30 titles since introducing the series in 1991.

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