Hotline

2 Vie For $38 Mil. Hawaii Tourism Authority
LOS ANGELES–Two contenders are chasing the Hawaii Tourism Authority’s $38 million contract for “integrated destination marketing,” according to the HTA’s chief executive officer, Robert Fishman. The 2-year-old Honolulu-based organization is hearing from incumbent Hawaii Visitors & Convention Bureau and Japan-based Dentsu (pitching through Santa Monica, Calif., subsidiary Colby Effler & Partners). The account, which includes advertising and public, investor and island relations, among several other divisions, has been with HVCB since its inception, but its contract expires at the end of the year.