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MediaVest Merges Operations
DETROIT–MediaVest/Detroit has combined the media resources of D’Arcy Masius Benton & Bowles and N.W. Ayer & Partners, both subsidiaries of The MacManus Group and General Motors roster shops. The group will be housed in Troy, Mich., near DMB&B’s offices, and be headed by former DMB&B media director Dennis Donlin and former N.W. Ayer media director Bob Reuschle.
Iams Continues Search Under P&G
CHICAGO–The review for Iams Co.’s $15 million pet foods account will continue under new owner Procter & Gamble, a P&G representative said last week.


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