Hotline

Garfinkel Continues to Weigh Options

NEW YORK—Lowe Lintas & Partners’ chief creative officer Lee Garfinkel is still mulling several options as he prepares to leave the New York-based shop in the coming weeks, sources said. While some speculated he would accept Lowe Group’s offer to run a spinoff boutique, others suggested that Garfinkel’s outside offers have increased since news of his departure surfaced [Adweek, Jan. 8]. The agency declined comment; Garfinkel could not be reached.

Woolmington Leaving TME

NEW YORK—Paul Woolmington, vice chairman and chief strategic officer at The Media Edge, is set to leave for an opening at a rival shop, sources said. Woolmington, who spent two years at TME, confirmed his pending departure, but declined to reveal his plans. “It’s a significant job at an existing operation,” he said. “It is genuinely an opportu-nity that’s too good to resist.” Woolmington’s TME titles will be retired, and his duties will be absorbed by others.

Coke Postpones, Then Nixes Cliff Freeman Spots

NEW YORK—Coca-Cola will not air six football-themed spots planned for the 2001 NFL season, sources said. At least three of the spots from Cliff Freeman and Partners in New York were set to air this month. But Coke said it would wait and use all six spots for a larger campaign later in the year [on Adweek’s Web site, Dec. 22, 2000]. Now, sources said that senior Coke executives believe the casting “was all wrong.” Sources said the people in the spots “were too odd-looking” and “un-Coke-like.” The ads are shot in the style of an instruction film on how to watch and enjoy football with Coke Classic featured promi-nently. Cliff Freeman officials could not be reached for comment. Coke officials declined comment.

Account Activity

Young & Rubicam has won ad duties on the upcoming launch of the Jaguar X-Type, following a creative shootout against Ford roster shops Ogilvy & Mather and J. Walter Thompson, sources said. Ogilvy remains Jaguar’s lead agency in the U.S., as JWT is in Europe. … McCann-Erickson Worldwide is back on Marriott International’s U.S. agency roster following a realignment. McCann will now handle “business” brands, including Residence Inn, Fairfield Inn and Courtyard, while Lowe Lintas & Partners gets “leisure” brands, including part of Resorts & Suites, the flagship Marriott Hotels. Marriott spends about $45-50 million a year in measured media. … DDB Worldwide has landed creative duties for an as-yet unnamed cholesterol drug by Merck & Co. and Schering-Plough, sources said. Sources estimated the account is worth $50-70 million. … WorldCom last week notified agencies in the review for its estimated $75 million MCI consumer long-distance business that the search had been cancelled [on Adweek’s Web site, Jan. 9]. Messner Vetere Berger McNamee Schmetterer/Euro RSCG, incumbent, will be retained. Deutsch in New York, Leo Burnett in Chicago and TBWA\Chiat\Day in Playa del Rey, Calif., were also contending for the account. … Sergio Zyman, an ex-marketing executive at Coca-Cola, is conducting an agency review through his new consulting firm, Z Marketing in Atlanta, sources said. Eight to 10 shops were contacted about the estimated $15 million Green Mountain Energy Co. account, sources said.