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Deutsch L.A.'s Sheldon Named Leader of the Year LOS ANGELES—The Los Angeles Advertising Agencies Association named Deutsch executive vice president and general manager Michael Sheldon its leader of the year. Sheldon, who along with executive creative director Eric Hirshberg grew the Los Angeles office by securing and satisfying such clients as Mitsubishi and DirecTV, was joined by other nominees. Court Crandall and Kirk Souder, founders and creative partners of Ground Zero, were named creative leaders of the year, and Monica Karo, chief media officer at TBWA Worldwide, was named media leader of the year. "We choose our annual leaders based on … how [their] accomplishments raised the level and image of Western advertising," said Rick Carpenter, president of LAAAA and president of DDB, Los Angeles. The honorees will be feted during the association's annual awards ceremony on Feb. 22 at the Regent Beverly Wilshire Hotel. AMF Bowling Rolls With EisnerATLANTA—Eisner Communications has won AMF Bowling's $10 million advertising account, edging out Los Angeles-based Suissa Miller. The agency did well in an informal review that began last summer when the Baltimore shop began courting the bowling and billiards equipment manufacturer. "I've had my eye on this account for a long time," said Steve Eisner, agency president and chief executive officer. "We established a good rapport, and when AMF let us know they'd be speaking to agencies all over the country, we went for it." The Richmond, Va.-based client quickly reduced the contenders to Eisner and co-finalist Suissa Miller in Los Angeles. Suissa Miller Launches Princess CruisesLOS ANGELES—Suissa Miller's first work for Princess Cruises stresses the individuality and unique experiences of a sea cruise. The Los Angeles shop has created a new slogan, "Princess … where I belong," which will appear on television as well as in national magazines and newspapers. SM landed the $15-$20 million account after Princess said goodbye to J. Walter Thompson. davidandgoliath Lands Starlight FoundationLOS ANGELES—davidandgoliath, Los Angeles, was tapped by the Starlight Children's Foundation to handle its California, Arizona, and Nevada operations. The campaign is slated to include PSA's, radio, and print ads for Starlight, an international nonprofit organization benefitting seriously ill children. Starlight is the agency's second account, preceded by KIA Motors America. House of Blues Taps Bailey/GardinerLOS ANGELES—Bailey/Gardiner, San Diego, was chosen by the House of Blues nightclub chain to handle a national marketing effort for three of its California venues slated to open this year. Six-year-old BGI adds House of Blues to a roster of music-related clients that include the Emmy Awards and the Country Music Association. House of Blues is comprised of three businesses: House of Blues Club Venues, House of Blues Concerts, Inc. and House of Blues Media properties.

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