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Modernista! ‘Slows Down’ Gap Holidays

BOSTON—Modernista! last week unveiled a nationwide holiday-themed TV campaign for the Gap. “At a time when everything moves so fast, the spots are about slowing down and appreciating the moment,” said Gap spokeswoman Anna Lonergan. The effort consists of four executions, each with a different tagline. A slow, choral version of “The Little Drummer Boy” is used in a spot tagged “Slow down.” That ad features a slow-motion snowball fight among Gap-attired twenty- and thirty-somethings.

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