Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Bozell and FCB Regroup
LOS ANGELES—The Seattle office of Bozell Group is rejoining sister agency FCB, becoming the Pacific Northwest arm of FCB Worldwide. The announcement comes on the heels of Seattle-based aerospace giant Boeing awarding its global branding account to FCB Worldwide earlier this year. With billings now estimated at $100 million, FCB Seattle is FCB’s third-largest full-service agency. Both FCB and Bozell are part of True North Communications. The Seattle office had operated under the Bozell banner since 1998.
Virgin to Announce New Shop
LOS ANGELES—Virgin Entertainment, Los Angeles, is expected to announce this week the agency that will handle its $25 million Megastore and online branding effort.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in