Bozell and FCB Regroup
LOS ANGELES—The Seattle office of Bozell Group is rejoining sister agency FCB, becoming the Pacific Northwest arm of FCB Worldwide. The announcement comes on the heels of Seattle-based aerospace giant Boeing awarding its global branding account to FCB Worldwide earlier this year. With billings now estimated at $100 million, FCB Seattle is FCB’s third-largest full-service agency. Both FCB and Bozell are part of True North Communications. The Seattle office had operated under the Bozell banner since 1998.
Virgin to Announce New Shop
LOS ANGELES—Virgin Entertainment, Los Angeles, is expected to announce this week the agency that will handle its $25 million Megastore and online branding effort. Anticipated front runner Ground Zero, Marina del Rey, Calif., Leagas Delaney, San Francisco, 120, Los Angeles, and undisclosed others all gave their final presentations last week.
Church’s Agency Search Confirmed
ATLANTA—A marketing executive at Church’s Chicken confirmed the chain has contacted agencies about handling creative duties for its estimated $15 million account. Bayless Cronin in Atlanta has been invited to pitch the account as has Publicis and Leverman & Hill, both Dallas.
U.S. Olympic Committee Up for Grabs
DALLAS—Another Olympic race is shaping up here in the U.S., far from the shores of Sydney, Australia. Sources said last week that the U.S. Olympic Committee, headquartered in Colorado Springs, Colo., is holding a review for its pro bono account without the participation of incumbent agency GSD&M, Austin, Texas. The review is said to be on hiatus while USOC employees attend the games.
Beard Boy Gets Carl’s Jr. Work
LOS ANGELES—Beard Boy Productions, Laguna Hills, Calif., has been retained on a project basis by Carl’s Jr. of Anaheim, Calif., to write and produce a 60-second and three 30-second radio commercials. The campaign will run in 15 markets across the country, including Los Angeles.
Phillips-Ramsey Adds 3 Accounts
LOS ANGELES—Phillips-Ramsey, San Diego, Calif., has added three new clients to its roster. Combined billings are about $5 million. The agency will launch a campaign in 2001 for WAM!, a newspaper customer-retention program, Buyproduce.com, a B2B exchange, and Verance Decision Systems—a digital watermarking technology.
DDB Breaks Family-Planning Campaign
LOS ANGELES—DDB’s Seattle and Washington D.C. offices are launching a global family-planning campaign for PLANet—a public-service client that educates Americans about family planning in developing countries. The TV and print campaign will use lines such as, “If you think she’s stupid for having kid after kid in conditions like these, you’re the one who’s ignorant.”
Bozell and FCB Regroup