Hotline

DiZinno Rolls Super Bowl Dice for Barona Casino

LOS ANGELES—DiZinno Thompson is launching an estimated $10 million creative and media campaign for San Diego’s Barona Casino to coincide with the Super Bowl. The up-and-coming San Diego agency, which handles such clients as the San Diego Convention and Visitors Bureau and Upper Deck Trading Cards, plans to launch one 30-second TV spot for Barona during the pre-game show and one during the game. The regional campaign includes a series of TV spots featuring Colin Mochrie, a star of ABC’s Whose Line Is It Anyway?

Tal Harry Joins FJCandN

LOS ANGELES—Salt Lake City ad agency FJCandN has hired Tal Harry as an account supervisor. Harry brings some 15 years of branding, strategic planning and team management experience to the agency. In that time, he has developed ad campaigns for American Express, Intermountain Health Care, Hansen Planetarium and other companies. He most recently served as an account supervisor for Arby’s co-ops throughout the West. Harry also served for three years as a board member of the Utah Advertising Federation.

Jelly Belly Chooses Clear Ink

SAN FRANCISCO—Clear Ink of Walnut Creek, Calif., has won the $5 million Jelly Belly candy account, beating several midsized Northern California shops, including Pickett Advertising and Kirshenbaum Bond & Partners West, both in San Francisco. The account was formerly handled in-house.

Digitas Names Chief in the West

BOSTON—Interactive and direct marketing agency Digitas has named Krishnan Menon president of its Western operations, which are based in San Francisco and include a telemarketing center in Salt Lake City. “Effective today, Digitas has a meaningful presence in San Francisco,” Michael Ward, president of Digitas in Boston, said of Menon’s arrival and the addition of several other top mangers in the West. Menon, who began his career as a copywriter at Leo Burnett, was most recently president and chief operating officer of TheRightSize, a provider of retailing software. Other new Digitas executives in San Francisco include Patricia Anton, svp/client solutions; David Luke, vp/delivery management; Warren Raisch, svp/digital strategy; and Robert Tekiela, evp/integrated technology. Its clients include American Express, AT&T, General Motors and L.L. Bean.

Modernista! Choreographs Gap Spring Fling

SAN FRANCISCO—As a follow-up to its well-received holiday campaign for the Gap, Boston’s Modernista! is preparing a spring-themed TV and print campaign to break nationally in March, according to a representative at the San Francisco-based retailer. Spending for the campaign was not disclosed. Modernista! works for the Gap on a project basis.

For the Record

Tom Hollerbach, president and CEO of BBDO West, said the agency has not laid off any workers on the West Coast as a result of dot-com troubles [Adweek, Jan. 22].