Amana Selects Finalists
CHICAGO–Amana Home Appliances has chosen finalists for its $3-5 million account, officials of the Amana, Iowa-based company confirmed last week. Sources said Foote, Cone & Belding in Chicago and New York shops Lotas Minard Patton McIver, J. Walter Thompson and Christy, MacDougall, Mitchell are among the contenders. Those agencies either could not be reached or declined comment. Amana was acquired from Raytheon by Houston-based Goodman Holding Co. last year.
Baglivo, Epstein Promoted at Tatham
CHICAGO–Mary Baglivo was named chief executive officer, with Gary Epstein taking over as president, at Euro RSCG Tatham here last week. Baglivo’s title was formerly held by Ralph Rydholm, who retired this month. She remains director of client services. Epstein moves up from managing partner, director of business development. Tatham’s executive team is rounded out by Bob Welke, who remains chairman and chief creative officer.
Burnett Trims 18 Creative Jobs
CHICAGO–Leo Burnett cut 18 positions in its creative department last Friday. The agency said the layoffs, representing 4 percent of its creative staff, reflect its intention to operate more efficiently as it reorganizes into mini-agencies and to match staffing levels with projected revenue forecasts. The agency said the cuts were not focused on any one account.
Levenson & Hill Wins Lone Star
DALLAS–Levenson & Hill here was selected last week to handle the estimated $8-12 million account for Lone Star Steakhouse & Saloon of Wichita, Kan. Assignments will be for Lone Star’s 306 units, plus three Del Frisco’s Double Eagle and five Sullivan’s Steakhouse restaurants. Other contenders included McCann-Erickson, Houston; The Martin Agency, Richmond, Va.; and Fallon McElligott, DeVito Verdi and Earle Palmer Brown, all in New York.
AMF Account Rolls to Richards
ATLANTA–AMF Bowling Worldwide assigned its $10-15 million advertising account to The Richards Group in Dallas late last week. Richards won the business over Carmichael Lynch in Minneapolis. The Martin Agency in Richmond, Va., made the finals, but withdrew before final presentations, citing preparations for other new business pitches. The incumbent, Mumford Marketing in Richmond, will continue to work with the client in an unspecified role.
The Financial Times Targets Chicago
CHICAGO–The Financial Times, a London-based daily of international business, this week launches a $1 million ad campaign in the Chicago area to promote its greater availability, thanks to its new printing plant here. Doremus Advertising in New York created the print, radio and outdoor campaign.
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