Mullen Loses Some Agfa to Cohn Godley
BOSTON–Agfa-Gevaert Group has tapped Cohn Godley Norwood here for creative and media duties for its low-end scanner products. Agency president Ben Godley said the $2-3 million assignment was made without a review. Mullen, lead agency on Agfa’s corporate account, last week denied that its relationship with the Antwerp, Belgium-based client has grown shaky in recent weeks. The Wenham, Mass., shop recently lost Agfa’s digital camera business to Anderson & Lembke, New York. Client officials did not return calls by press time.
Spalding, Sherry Part Ways on PR
BOSTON–Spalding Sports Worldwide in Chicopee, Mass., has pulled public relations chores in-house for all its brands, including Etonic, Hogan and Top-Flite, after splitting with The Sherry Group in Parsippany, N.J., a client official said last week. Greg Sherry, a former communications director at Spalding, started the shop six years ago with the sporting goods company as his first client. The Sherry Group has replaced Spalding with Wilson Sporting Goods in Chicago, Sherry said.
Vermont Tourism Breaks Print Effort
BOSTON–The Vermont Office of Tourism has launched a $2 million ad campaign. Nearly $500,000 of the overall budget was contributed by businesses, including Cabot Creamery and local Pepsi Cola bottlers. The effort includes full-page ads in publications such as The New York Times and Smithsonian. Smaller space ads tout the state’s ski resorts, inns and other attractions. Paul Kaza Associates in South Burlington, Vt., handles the account.
Trinity, InUnity Form Online Data Deal
BOSTON–Trinity Communications last week announced an alliance with InUnity Corp. in Watertown, Mass. The companies will develop computerized marketing and sales programs for mutual funds companies that comply with the requirements of the Securities and Exchange Commission, said Jeff Swanson, Trinity’s director of interactive media. The agreement will give each firm access to the other’s client base, said Swanson.
Cone Interactive Picks Up 3 Clients
BOSTON–Cone Interactive, the new media division of Cone Communications in Boston, has added Dunkin’ Donuts in Randolph, Mass., Tripod in Williamstown, Mass., and Information Please in Boston to its roster. None of the clients held a review, according to Susan Pechman, executive vice president of Cone Interactive. The agency will create online marketing plans using its inclusive interactive marketing method, which allows an advertiser to attach its brand to a network of Web sites without creating a stand-alone site.
For the Record
BOSTON–Pro Media in Natick, Mass., resigned Pep Boys-Manny, Moe & Jack’s media account in March, before the client assigned creative and media chores to DDB Needham in Chicago [Adweek, May 4].
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