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- Deutsch Lands DirecTV Project Amid Review LOS ANGELES--DirecTV, which has its $65-70 million account in review, has tapped Deutsch/LA for an assignment, sources said. The Marina del Rey, Calif., shop will create ads around DirecTV's NFL promotion. Executives with the Los Angeles-based direct-broadcast satellite service and agency were not available for comment. Select Resources International, Los Angeles, is the consultant. - Burnett Breaks New Ads for Beef Aimed at Women CHICAGO--The National Cattlemen's Beef Association aims to educate women about the health benefits of beef in a new round of advertising breaking this week. The spots, from Chicago agency Leo Burnett, depict situations in which women select beef over other dishes while a voiceover from actor Sam Elliott espouses the food's nutritional benefits. The campaign continues the Denver-based association's tagline. "Beef. It's what's for dinner." - JWT Appoints Exec on Merrill Lynch Creative NEW YORK--J. Walter Thompson, here, has added a senior executive to help steer creative efforts on Merrill Lynch, one of its cornerstone accounts. Eric Steinhauser, a former svp and creative director at Young & Rubicam, here, joins JWT this week as a senior partner and executive creative director, a new position, a JWT representative said. Steinhauser, 42, spent five years at Y&R, working on brands such as MetLife and AT&T. At JWT, he joins a Merrill Lynch team that includes worldwide creative director Bill Hamilton and creative director Stuart Mickle. Hamilton is expected to spend more time on other accounts, as a result of the hire. - Hemp Leaves TBWA\C\D to Join Siltanen/Keehn LOS ANGELES--Joe Hemp has left his post as a creative director on TBWA\Chiat\Day's $350 million Nissan account to join former colleagues Rob Siltanen and Pam Keehn at their new shop. Hemp, 38, who has been at TBWA\C\D in Playa del Rey, Calif., for the past four years, becomes group creative director at Siltanen/Keehn, Santa Monica, Calif. There was no immediate comment from TBWA\C\D. Hemp worked with Siltanen on several Nissan TV spots, including "Dream Garage" and "Toys." "Joe is a fantastic art director who is adored by clients and co-workers alike," said Siltanen. "We will utilize his creative abilities on all our business and give him room to fly. Should we pick up a car account, that client will be getting the best guy in the business at making people drool over an automobile." Siltanen/Keehn handles more than $75 million in billings, including the $50 million account of Freeinternet.com, a free Net-service provider. - M&C Saatchi Takes Vitaminshoppe.com Account NEW YORK--M&C Saatchi has won lead creative duties for Vitaminshoppe.com, with billings of about $15 million. The New York shop beat Merkley Newman Harty, The Kaplan Thaler Group and incumbent Fuel N.A. A new radio and print campaign for the vitamins, minerals and nutritional-supplements e-tailer is set to break in the second quarter with the site's relaunch. Recent TV, radio and print ads by Fuel, formerly Compelling Content, touted the site's selection with the tag, "How healthy do you want to be?

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