6 Shops Pursue Melting Pot Creative Jobs
ATLANTA–After The Melting Pot Restaurants in Tampa, Fla., mailed “disclosure statements” to seven agencies last month detailing the “peculiarities” of the creative account–which may entail some media buying–six shops elected to pursue the business, per the client. Contenders for the $1.5-2 million account, billed on a project basis, are: LevLane Advertising, Paradigm Communications and Peak Barr Petralia Biety, all Tampa; The Zimmerman Agency in Tallahassee, Fla.; W.T. Quinn in Atlanta; and Work in Richmond, Va. Out of the running is Associates Design in Northbrook, Ill. Creative assignments are due April 27. Up to three finalists will meet with the client, and a decision is expected by mid-May.
Top Delta Marketing Official Retires
ATLANTA–Robert Coggin, 61, executive vice president of marketing at Delta Air Lines here, will retire May 1 after 42 years with the firm. As Delta seeks a outside replacement, Coggin’s duties will be shared among Vince Caminiti, senior vice president, sales and international; Paul Matsen, senior vice president, corporate planning and information technology; and Mark Drusch, vice president, market development.
Amana Appliances Goes Into Review
CHICAGO–Amana Home Appliances in Amana, Iowa, is quietly contacting agencies about its $3-5 million ad account, according to sources. The company declined to comment, but shops in the Midwest and Southwest have received inquiries, sources said. The account was last handled by Ingalls Advertising in Boston.
Nashville Agency Lands Auto Trade Account
ATLANTA–Valeo Aftermarket, a Memphis, Tenn., maker of original equipment parts for automakers in the U.S. and Europe, hired Stumpf Bartels Advertising in Nashville, Tenn., to establish the company’s name in the automotive and truck aftermarket. SBA will handle print creative chores; media duties remain in-house. Sources estimated the budget at $500,000.
Cunard, Seabourn to Retain Brand Identities
ATLANTA–Although Carnival Corp. in Miami stated earlier this month it would acquire Cunard Line and merge it with Seabourn Cruise Line, Cunard said its relationship with newly hired Crispin Porter & Bogusky in Miami will not be affected. Cunard in Miami has an ad budget of $11 million. San Francisco-based Seabourn, which handles its $2 million account internally, has said it expects both brands to co-exist. The merged Cunard-Seabourn will be the largest company in the luxury cruise market, according to Carnival.
West & Vaughan Tops Triangle (N.C.) Addys
ATLANTA–West & Vaughan in Durham, N.C., mined 20 gold Addys as well as best of show during the Ad Club of the Triangle’s recent competition in the Raleigh/Durham area of North Carolina. Howard Merrell & Partners in Raleigh won 12 golds.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity