– Hill, Holliday Battles Deutsch for Lycos
BOSTON–Executives at Lycos Network are mulling a pair of finalists to replace Bozell on the company’s estimated $25-30 million account. Hill, Holliday, Connors, Cosmopulos, Boston, is in a face-off against Deutsch, which is pitching through both its New York and Boston offices. Even though Hill, Holliday chairman Jack Connors serves on Lycos’ board of directors, Deutsch Boston managing partner Kathy Kiely said her team is confident that “Lycos would make a decision based on what is best for its business and not because someone is a buddy.” Incumbent Bozell declined to participate in the review. A third contender, Lowe Lintas & Partners, New York, withdrew from contention. A Lycos representative declined comment.
– Crispin Wins MTV Assignment
BOSTON–Crispin Porter & Bogusky has been hired by MTV Networks for a creative assignment, according to sources. The Miami shop was pitching the New York-based Viacom subsidiary against DiNoto Lee, also in New York and Modernista!, Boston. Crispin has been hired for a single branding campaign, sources said. Last year, MTV spent $8 million on ads, per Competitive Media Reporting. The network does dozens of image campaigns annually with agencies on an assignment basis.
– Riney’s Fogel to Run Fidelity at Hill, Holliday
BOSTON–Brad Fogel this week becomes the top manager on what is one of Hill, Holliday, Connors, Cosmopulos’ largest clients. Fogel becomes executive vice president on Fidelity Investments, a new position, reporting to client services director June Blocklin. She retains oversight on the account, one of the agency’s largest and most visible pieces of business. Fogel had been executive vice president at Publicis & Hal Riney in San Francisco, where his account work included First Union.
– Pagano Parent EPB Expands Network
NEW YORK–EPB Communications has signed a letter of intent to purchase Warwick Baker O’Neill. Terms were undisclosed. Warwick CEO Wilder Baker said he expects the deal to be completed in May. Warwick will operate as an independent shop but will have access to EPB Communications resources. The acquisition is the latest in a buying binge for EPB Communications, whose Earle Palmer Brown ad agency has offices in New York, Philadelphia, Stamford, Conn., and Washington, D.C. Last year, EPB Communications bought Pagano Schenck & Kay in Boston; it also owns Creative Partners and Sullivan & Mulvaney, both in Stamford, as well as shops in other northeastern U.S. markets and London.
– Accounts Roundup
BOSTON–Autoparts International, a leading supplier of parts to the automotive repair industry, has chosen Passaic Parc, Wellesley, Mass., to take on its advertising account after a review of several undisclosed agencies. … BBL Advertising, Acton, Mass., has added assignments from, Scottsdale, Ariz., and Vicom Systems, Mountain View, Calif. … BBK Communciations, Newton, Mass., has added Jordan Hospital, Plymouth, Mass., for a comprehensive one-year ad campaign.